iPhone 18 & iPhone Fold: Apple expects sales boom in 2026

Apple is preparing its suppliers for high demand in the coming year. The focus is on the launch of the iPhone 18 series, which includes a foldable model for the first time. There are already indications that the company expects a significant increase in sales.

The iPhone has been the most important driver of Apple's business for years. With each generation, expectations are raised, which the smartphone regularly meets or exceeds. For 2026, Apple is focusing on a mix of tradition and innovation: reimagined classic models and a foldable iPhone designed to boost interest in the entire portfolio. These plans demonstrate that Apple believes in a real growth opportunity.

Sales targets for the iPhone 18

According to a report by Nikkei , Apple is targeting sales of around 95 million units for the iPhone 18 series. By comparison, the company only expects around 85 million units for the iPhone 17 launch in 2025. This represents an increase of around 10 million. The new series will officially launch in fall 2026. Expectations extend far beyond the new Fold. Apple expects the eye-catching model to create a halo effect: Many users will be encouraged to upgrade by the foldable iPhone, but may ultimately opt for a classic model in the series. This should increase sales not only of the Fold, but also of the Pro and Air versions.

Models at a glance

The product range in autumn 2026 will include the following variants:

iPhone 18 Pro
iPhone 18 Pro Max
iPhone Air 2
iPhone Fold

With this combination, Apple covers various target groups – from premium to innovation.

impact on the supply chain

The stated sales figures initially serve as a guideline. Suppliers must plan their resources accordingly to ensure stable production. At the same time, Apple remains flexible and quickly adjusts order quantities based on actual demand. This approach is typical for the company to minimize risks while maintaining flexibility for increased sales.

Test production in Taiwan, series production in India

A special production plan is planned for the iPhone Fold. Initially, test production will take place at a factory in Taiwan. Once quality checks are successful, Apple plans to transfer the production line to a factory in India. This continues the company's strategy of reducing its dependence on Chinese manufacturing facilities. Almost all iPhones sold in the US are already manufactured in India. However, for international markets, Apple continues to rely primarily on Chinese factories. By expanding its Indian capacity, the company is also responding to political conditions and customs regulations.

Sales boom expected due to iPhone 18 and iPhone Fold

Apple is planning the next major step in the iPhone's history for 2026. The iPhone 18 and the new iPhone Fold are intended not only to set technological benchmarks but also to increase sales. The ambitious goals, the new models, and the strategic alignment of the supply chain demonstrate that Apple is banking on a real sales boom. Already, there are many indications that the iPhone 18 is more than just another generation—it could once again significantly change the smartphone market. (Image: Shutterstock / Shutterstock AI Generator)