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Siri AI has only just launched, and Apple's new CEO already wants more. John Ternus is reportedly pushing software chief Craig Federighi towards a more ambitious AI strategy. The ultimate goal is for Siri to perform tasks independently, rather than simply responding to individual queries.
Mark Gurman reports in his Bloomberg newsletter „Power On“ that Apple is considering expanding Siri into an autonomous agent that performs tasks for users. Services like Dots from OpenAI and Muse from Meta serve as models.
The report picks up where the current test versions leave off. With the iOS 27.3 betas, Siri AI can do significantly more in many Apple apps. What the assistant can now do and which devices it's compatible with can be found in the complete overview of Siri AI.
Key Facts at a Glance
- Apple CEO John Ternus is reportedly pushing Craig Federighi towards a more ambitious AI strategy.
- According to the report, the goal is a Siri agent that can perform tasks independently, similar to Dots from OpenAI or Muse from Meta.
- The expanded features in Apple's own apps are expected to be available to everyone in December, while the integration of third-party apps will be available in spring 2027.
- Siri AI remains blocked on iPhones and iPads in the EU, with the exception of Switzerland. German is not among the supported languages.
What the report says about Ternus and Federighi
According to Gurman, Ternus wants Federighi to take a more ambitious approach to AI development. As head of software, Federighi has also been responsible for Siri and the AI models since the restructuring of the AI organization; with this structure, Apple reorganized its AI strategy under Federighi.
This direction aligns with what Ternus himself has said. In his first conference call as Apple CEO, he described Siri AI as an assistant that currently primarily answers individual queries, but whose capabilities can be expanded.
From assistant to agent
Agents like Meta's Muse or xAI's Grok can handle tasks across multiple conversations. They can pause and resume work independently, depending on the project's requirements and the user's preferences over time. Apple aims to develop Siri in this direction: providing assistance with longer tasks without requiring the user to guide them through every step.
Until then, progress will be made in smaller steps. According to Gurman, the expanded actions in Apple's own apps, which developers are already testing in the iOS 27.3 beta, should arrive in the final version for everyone in December. Third-party apps will follow later: Apple itself states that the submission of corresponding apps to the App Store will take place in the spring, and according to the report, the feature will then initially be available to users as a preview.
According to the report, the agent-based expansion could begin as early as 2027. Gurman is one of the most reliable sources regarding Apple's software and personnel plans, and his reports are based on individuals familiar with the events. However, the report does not provide details of exactly what was discussed between Ternus and Federighi.
For users in this country, for now, it's an outsider's perspective
I see this report as a sign that Ternus views Siri AI not as a finished project, but as a beginning. For German-speaking countries, this changes little in the short term. Siri AI is not available on iPhones and iPads in the EU; Apple justifies this with the Digital Markets Act. This restriction does not apply in Switzerland.
Furthermore, there's the language issue: German is still missing from the most recently announced expansions. A Siri agent in Germany would therefore initially encounter the same hurdles as the assistant does today.
Would you trust a Siri agent to complete a longer task on their own, or do you prefer to confirm each step yourself? Let us know in the comments where you draw the line.
