Apple Services Archive

Apple Services

Apple Services is Apple's fast-growing services business and covers all of the company's software subscriptions and digital offerings – including Apple Music, Apple TV, Apple Arcade, Apple Fitness+, iCloud+, Apple News+ and Apple One. The portfolio is rounded out by payment services such as Apple Pay and Apple Cash, the App Store, AppleCare and features like Find My, Apple ID and Family Sharing. Together, these services have become one of the most important revenue streams on Apple's balance sheet, with more than a billion paid subscriptions worldwide and regular records in quarterly earnings.

On apfelpatient.de, this tag brings together all news, rumors and background information on Apple's services strategy: new features in iOS, watchOS and macOS, price adjustments for subscriptions, bundle options via Apple One, regulatory battles around the App Store, and strategic decisions out of Cupertino. Quarterly results, market share and comparisons with competitors such as Spotify, Netflix and Google are also continuously analyzed here.

Anyone wanting to understand where Apple's services division is heading, which new services are in the pipeline and how to get the most out of their subscriptions will find a complete editorial overview here.

Apple Intelligence usage limits: MacBook, iPad and iPhone side by side showing a Safari notification, image generation and a reframing tool

Apple Intelligence: These features will have limits

by Milan Jovicic

September 10, 2026 - 00:19 CEST

Apple has revealed for the first time which AI features will have usage limits – from Siri AI to Image Playground. More extensive access will cost money.

Audio Intelligence on Apple Watch: watch with a black braided band showing a notification about a recognised sound

Audio Intelligence: How the Apple Watch processes conversations

by Milan Jovicic

September 9, 2026 - 11:55 p.m. CEST

Apple reveals how Audio Intelligence works on the Apple Watch: Secure Exclave, Private Cloud Compute, and what the device...

iPhone showing the software update settings with the iOS 27 Release Candidate and the update button

iOS 27 Release Candidate: The final version is imminent

by Milan Jovicic

September 9, 2026 - 10:20 p.m. CEST

The iOS 27 Release Candidate is here: The official release will follow next week. Which iPhones will receive the update and what's included...

iPhone showing the Longevity tab of the Health app with the Health Age value, next to an Apple Watch with health apps

Health app is being rebuilt: Longevity and Health Age

by Milan Jovicic

September 9, 2026 - 10:06 p.m. CEST

Apple is redesigning the Health app: Longevity section, Health Age, and motion analysis via camera. Launch later this year, initially in US English.

Apple Arcade October 2026: illustrated village scene from Pusheen's Place with cat characters, house and rainbow

Apple Arcade: Pusheen and four other titles in October

by Milan Jovicic

September 8, 2026 - 4:37 p.m. CEST

Apple Arcade will receive five new titles on October 1st, including the first official Pusheen game. Three of these titles will not be compatible with every device.