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Tim Cook could change roles instead of leaving Apple entirely.

Milan Jovicic by Milan Jovicic
17. November 2025 - 18:58 CET
in Apple News
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Tim Cook Apple

Image: Shutterstock / Wulandari Wulandari

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Tim Cook's potential departure as CEO is generating discussion. According to a Financial Times report, the change could happen as early as next year. However, a complete exit from Apple's leadership is rather unlikely. Behind the current developments lies a combination of age limits, internal guidelines, and strategic timing.

Apple is entering a phase where leadership and succession planning are closely intertwined. On the one hand, Tim Cook is nearing the end of his tenure as CEO. On the other hand, the current chairman of Apple's board of directors is reaching the mandatory retirement age. This situation creates an opportunity for a structured leadership transition that goes beyond a simple resignation.

Apple is apparently preparing for changes.

The Financial Times reports that Apple is preparing to say goodbye to Tim Cook as CEO as early as next year. However, this doesn't automatically mean retirement. Instead, it appears that Tim Cook could take on the role of Chairman of Apple's Board of Directors.

The current chairman, Arthur D. Levinson, turned 75 on March 31. Apple has a clear policy: board members cannot stand for re-election after reaching the age of 75. However, they are not required to resign early; they may complete their current term. Levinson reaches this age limit just before the next annual general meeting, at which he would otherwise have been up for re-election.

The problem with the time window

Apple is not expected to appoint a new CEO before its next financial report at the end of January. However, the announcement could come shortly thereafter. This timeframe coincides with the annual shareholders' meeting, which typically takes place at the end of February or the beginning of March.

One challenge arises from Apple's usual procedures. Documents for the annual general meeting are typically released in mid-January. If Tim Cook is to be listed as a candidate for chairman, this must be announced before the earnings report. Therefore, the exact timing of the announcement is uncertain.

How the transition could proceed

If the Financial Times scenario is accurate, Apple could announce that Levinson is stepping down due to his retirement and that Tim Cook will succeed him. Apple would likely present this move as part of a long-planned succession process.

Tim Cook is currently 65 years old and could therefore serve as chairman for almost ten years before the age limit applies to him as well. What kind of chairmanship he would assume remains to be seen. A regular chairman focuses primarily on leading the board. An executive chairman would be more involved in day-to-day operations and would actively support the transition to a new CEO.

Who could be the next Apple CEO?

John Ternus, Senior Vice President of Hardware Engineering, is considered the most likely successor. It is currently suspected that Apple may have deliberately leaked information to the Financial Times to avoid a surprise announcement later on. A controlled, well-prepared communication process would be beneficial for investors and markets.

Tim Cook has led Apple since August 2011, meaning he has been at the helm of the company for almost 15 years. A move to the position of CEO would be a logical step for someone with this experience and influence.

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Alternative scenarios

Even though there are many arguments in favor of the change, other options remain open. Apple could exempt Levinson from the age limit. This has already happened with director Ron Sugar, even though he is now 77 years old. It would also be conceivable that Apple would choose someone other than Tim Cook as chairman. Nevertheless, the current situation seems suitable for a transition that moves Cook into a new role while simultaneously clarifying the succession in the CEO position.

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Apple is preparing for the next step

Apple is facing a potential leadership change that goes far beyond a simple resignation. If Tim Cook assumes the role of chairman and a new CEO takes over, the transition will be designed for stability and continuity. Tim Cook would continue to play a central role while Apple embarks on its next era with a new leadership team. The coming months will be crucial in seeing how Apple manages this change. The best products for you: Our Amazon storefront offers a wide selection of accessories, including those for HomeKit. (Image: Shutterstock / Wulandari Wulandari)

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Milan Jovicic

Milan Jovicic

Milan founded Apfelpatient in 2016 and has been responsible for all editorial content since 2018 — news, rumors, guides, and product reviews. Apple devices here are not test units on loan for two weeks but everyday tools: from the iPhone through MacBook Pro, MacBook Air, and iMac to the Apple Vision Pro, at least one device from nearly every product category is in daily use, many of them replaced annually. Every menu path in a guide is verified on the device before it is published.

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