Netflix subscriptions are getting more expensive: New tariffs are coming to Europe

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Netflix is once again facing a price adjustment. Since the beginning of the year, everything has pointed to Europe not being spared for long after the initial increases in the US. The familiar pattern is repeating itself: first, costs rise in individual markets, then other countries follow step by step. Recent developments in Europe clearly indicate that the next round of price hikes is likely imminent in Germany as well.

Price increases have become a regular part of Netflix's business model. The company carefully examines which regions can be implemented first before rolling out the new tariffs internationally. The adjustments in the US and the new prices in several European countries give a precise indication of what steps are coming next. For Germany, it looks as if the current tariff structure, which has been in effect since April 2024, will soon be history.

Increase in the USA as a starting point

The new round of price increases began in the US. The ad-supported plan there rose from $6.99 to $7.99. The ad-free standard subscription saw a significant increase from $15.49 to $17.99. The premium plan now costs $24.99, up from $22.99. In Europe, the premium price was previously €19.99, but the question had been circulating for some time as to when Netflix would also break the €20 mark there.

First European countries follow suit

It's now clear that the US pricing strategy is also reaching Europe. The Netherlands is one of the first countries where Netflix has raised its rates. Here are the new prices:

Base price: 9.99 euros (+1 euro)
Standard: 15.99 euros (+2 euros)
Premium: 20.99 euros (+2 euros)

France and Belgium have also received new pricing. In Belgium, the increase is even higher in some cases because Netflix holds the largest market share in Europe there and faces less competition. This factor likely explains why the service charges more in certain countries than in others.

What Germany can expect

While there's no official announcement for Germany yet, everything points to the new prices being implemented soon. A price of €20.99 or €21.99 for the premium plan is realistic. Additionally, the monthly surcharge of €4.99 will remain in place if an account is used by someone outside the user's household. This makes it clear that the current pricing structure, in effect since April 2024, is unlikely to remain in place much longer.

Why price increases don't hurt Netflix

Netflix stated last year that previous price increases had barely led to any cancellations. Users were more likely to switch to cheaper plans than to abandon the service altogether. The total number of subscribers even continued to rise. The ad-supported subscription model, in particular, performed well, establishing itself as a strong entry-level option. The data suggests that Netflix can afford further price increases without risking significant losses.

Everything points to rising Netflix costs in Germany.

Current signals clearly indicate that Netflix will implement its next round of price increases in Germany as well. Following developments in the Netherlands, France, and Belgium, the company is adhering to its usual pattern of gradually preparing European markets for higher costs. While users in other countries are already having to adjust to new prices, Germany is likely to follow suit soon. Experience from recent years shows that Netflix continues to grow despite rising prices, and user behavior remains stable. For subscription plans in Germany, this means one thing above all: it's getting more expensive – and the question of the right subscription is becoming increasingly important. The best products for you: Our Amazon storefront offers a wide selection of accessories, including those for HomeKit. (Image: Shutterstock / xalien)