Apple and F1 are already exploring new avenues of cooperation

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The new partnership between Apple and Formula 1 is developing faster and on a larger scale than initially expected. An exclusive interview reveals how advanced the discussions between the two sides already are and what plans Apple has for the future of the sport. The media landscape is changing rapidly, and Apple is playing an increasingly active role in it.

Formula 1 has been on a growth trajectory for years. At the same time, Apple is consistently expanding its streaming service and investing in high-quality content. With the deal for exclusive US streaming rights, Apple has taken an important step, but according to Liberty Media CEO Derek Chang, this could just be the beginning. His interview on CNBC's Money Movers provides clear indications of how seriously Apple is taking the Formula 1 project.

Apple shows great interest in worldwide F1 rights.

In a conversation with Sara Eisen, Derek Chang spoke candidly about the plans surrounding the partnership with Apple. The new five-year contract for exclusive streaming rights for the US market was the starting point. Chang made it clear that the media landscape has changed dramatically. Previously, the focus was on the classic broadcast of a Sunday race. Today, it's about sustained presence and content that extends beyond the race itself.

Chang emphasized that Apple aims to address this directly. The company's technological capabilities are intended to enhance the Formula 1 experience. This includes improved production, additional content, more data, and continuous availability of sports coverage. The partnership is an important step in further strengthening the Formula 1 brand and increasing its global visibility.

Indications of talks about global rights

Chang was particularly clear when the topic turned to global streaming rights. He said Apple would be very active and that discussions were already underway. There were several issues both sides were discussing. While there were no concrete results yet, the direction was clear. Chang described the collaboration as a strong partnership that could easily be expanded to other markets.

Success of F1 The Movie

At the beginning of the interview, Chang mentioned the success of F1 The Movie. The film achieved record-breaking box office numbers and became one of the most successful sports films ever. The title also represented a record for Brad Pitt. The film will be available on Apple TV starting December 12, having already been released for purchase or rental in August.

Apple TV continues to expand its offerings

Apple TV costs €9.99 per month and offers a constantly growing selection of series and films. These include productions such as Severance, The Studio, The Morning Show, Shrinking, and Silo. Expanding exclusive content is a key part of the strategy. The close collaboration with Formula 1 fits seamlessly into this approach.

Closer collaboration between Apple and Formula 1

The interview with Derek Chang makes it clear that Apple and Formula 1 are entering a period of intensive collaboration. Apple is investing heavily in technology and content, while Formula 1 is exploring new ways to expand its global audience. The US deal could be the first step towards a larger agreement. Discussions about worldwide rights are already underway. With Apple on board, a more modern and comprehensive portrayal of motorsport is within reach. (Image: Apple)