Apple's leverage against memory prices is fizzling out
Apple wanted to drive down prices by using Chinese memory. The plan failed, and Samsung and SK Hynix even gained pricing power.
The Mac is Apple's computer family and the longest-running product line in Apple's portfolio – ever since the unveiling of the first Macintosh on January 24, 1984. Today, the Mac family includes the colorful MacBook Neo as the affordable entry point, the ultraportable MacBook Air, the powerful MacBook Pro with Liquid Retina XDR display, the compact Mac mini, the Mac Studio workstation and the iMac as an all-in-one desktop. Since the transition from Intel to Apple silicon in 2020, the entire Mac lineup runs on Apple's own chips, delivering significantly higher efficiency, longer battery life and tight integration with iPhone, iPad, Apple Watch, Apple TV and Vision Pro. The macOS operating system brings features like Continuity, Universal Control, iPhone Mirroring and Apple Intelligence directly to the desktop.
Apfelpatient.de pulls together under this tag the complete coverage of the Mac: reviews and hands-on reports on every current model, tips and tricks for macOS, background on every new Apple silicon generation, all rumors and overviews of upcoming Mac models, topics around storage, display technologies such as OLED, supply shortages and quarterly results, comparisons between MacBook models, and strategic perspectives on Apple's premium strategy and the long-term future of the Mac platform.
Anyone wanting to find the right Mac for their needs, get the most out of macOS or follow Apple's computer strategy long-term can keep reading along right here.
Apple wanted to drive down prices by using Chinese memory. The plan failed, and Samsung and SK Hynix even gained pricing power.
AppleCare One costs €20.99 per month. This article explains which devices are covered, the additional cost of each repair, and the plan's limitations.
MacBook Airs are becoming scarce: The storage crisis is causing delivery times until the end of the month, while Apple is prioritizing deliveries of the MacBook Pro.
Apfelpatient Weekly #17: Record quarter, five trillion mark and stock market slump – plus the new iPhone 18 Pro prices and iOS 26.6 final.
MacBook Air M5: 13-inch vs. 15-inch comparison. All the differences in display, speakers, GPU, weight & price. Which size...
MacBook Pro M5: 14-inch vs. 16-inch comparison. M5, M5 Pro & M5 Max – all the differences in chip, ...
Mac Buying Guide M4: Mac mini, Mac Studio & iMac compared. All the differences in chip, display, ports & price. What...
MacBook Air vs. MacBook Pro 2026: All the differences in chip, display, battery & price. Which MacBook is really worth it? Find out now...
MacBook Air vs. Neo: A comparison. All the differences in chip, display, RAM, ports & price. Is the extra cost worth it...?.
Margin, cash flow, education market, manufacturing and the complete outlook in numbers: all the details from Apple's quarterly conference call.
APFELPATIENT brings you the latest Apple news, product updates, guides, reviews and tips across the entire Apple ecosystem — from the iPhone to the Mac to the Apple Vision Pro. From the first rumors to confirmed news: researched responsibly.
© 2026 Apfelpatient. All rights reserved.
© 2026 Apfelpatient. All rights reserved. Page Directory
You are currently viewing a placeholder content from Facebook. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.
More InformationYou are currently viewing a placeholder content from Instagram. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.
More InformationYou are currently viewing a placeholder content from reCAPTCHA. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.
More InformationYou are currently viewing a placeholder content from X. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.
More Information