Notebook market 2027: Higher prices, fewer shipments
Expensive storage will slow down the notebook market in 2027: Market researchers expect fewer shipments. Apple already raised Mac prices in June.
The Mac is Apple's computer family and the longest-running product line in Apple's portfolio – ever since the unveiling of the first Macintosh on January 24, 1984. Today, the Mac family includes the colorful MacBook Neo as the affordable entry point, the ultraportable MacBook Air, the powerful MacBook Pro with Liquid Retina XDR display, the compact Mac mini, the Mac Studio workstation and the iMac as an all-in-one desktop. Since the transition from Intel to Apple silicon in 2020, the entire Mac lineup runs on Apple's own chips, delivering significantly higher efficiency, longer battery life and tight integration with iPhone, iPad, Apple Watch, Apple TV and Vision Pro. The macOS operating system brings features like Continuity, Universal Control, iPhone Mirroring and Apple Intelligence directly to the desktop.
Apfelpatient.de pulls together under this tag the complete coverage of the Mac: reviews and hands-on reports on every current model, tips and tricks for macOS, background on every new Apple silicon generation, all rumors and overviews of upcoming Mac models, topics around storage, display technologies such as OLED, supply shortages and quarterly results, comparisons between MacBook models, and strategic perspectives on Apple's premium strategy and the long-term future of the Mac platform.
Anyone wanting to find the right Mac for their needs, get the most out of macOS or follow Apple's computer strategy long-term can keep reading along right here.
Expensive storage will slow down the notebook market in 2027: Market researchers expect fewer shipments. Apple already raised Mac prices in June.
Counterpoint expects a 50 percent increase in OLED notebook displays by 2026 – driven by the MacBook Pro with OLED. Mini-LED is collapsing.
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APFELPATIENT brings you the latest Apple news, product updates, guides, reviews and tips across the entire Apple ecosystem — from the iPhone to the Mac to the Apple Vision Pro. From the first rumors to confirmed news: researched responsibly.
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