Apple with new AI focus: Wedbush raises price target

Apple is experiencing a convergence of several developments: strong iPhone sales, a strategic realignment in the AI sector, and changes in its leadership team. Wedbush has therefore raised its price target for Apple to $350 and expects Apple Intelligence to be significantly stronger in 2026 than previously anticipated. According to the analysts, both technological adjustments and personnel decisions will be crucial.

Wedbush's analysis paints a picture of Apple recalibrating its AI strategy. The analysts combine current market trends, internal restructuring, and potential partnerships to arrive at a significantly more optimistic assessment for Apple.

Higher price target due to AI and structural changes

Wedbush has raised its price target for Apple several times within the past year. In October 2025, the firm increased its estimate to $320, citing strong sales of the iPhone 17 series. According to Wedbush, this series remains a key driver of current success. However, the new price target of $350 is primarily based on the expectation that Apple will reorganize its AI efforts and be significantly stronger in 2026. The analysts see the recent decisions as a signal of a clearer and more ambitious direction for Apple's AI strategy.

Apple Intelligence and the potential role of Google Gemini

Apple has confirmed that an improved version of Siri, powered by Apple Intelligence, is slated for release in 2026. ChatGPT is already part of the system. However, Wedbush is focusing more on Google Gemini. Analysts expect an official announcement in early 2026 that will name Gemini as a key partner for Apple Intelligence.

For Wedbush, it remains unclear how exclusive this partnership will actually be, as ChatGPT will continue to be involved. A deeper technical integration of Gemini is possible, perhaps even to the point where parts of Siri run on Gemini technology. However, observers consider it unlikely that Apple will completely relinquish control of Siri. Rather, it's more likely a complementary partnership that allows Apple to expand its functionality more quickly.

Personnel changes as a strategic signal

A key point in the Wedbush report is the change in the leadership team of the AI division. John Giannandrea, the previous head, is leaving the company. He will be joined by Amar Subramanya, who previously worked at Microsoft and in Google's DeepMind group.

Wedbush interprets this move as an indication that Apple is increasingly relying on external expertise. According to the analysts, Apple recognizes that the planned advancements in Apple Intelligence can only be achieved with fresh input and more modern AI experience. This change is intended to accelerate internal processes and improve the quality of upcoming AI features.

Many open questions, but a clearer direction

Despite his optimistic assessment, Wedbush emphasizes that many questions remain unanswered. The launch of Apple Intelligence was chaotic, and several features seemed underdeveloped. At the same time, Wedbush sees the current situation as an opportunity. Apple could use these initial weaknesses to develop a more clearly defined strategy for 2026 and to refine the direction of Siri and Apple Intelligence.

Tim Cook's role until at least 2027

The assessment also includes a look at the company's leadership. Wedbush assumes that Tim Cook will remain CEO at least until the end of 2027. The analysts expect Cook to actively guide the transition to the AI phase and only consider stepping down afterward. This is intended to ensure stability during the technological realignment.

A sense of optimism at Apple

Wedbush sees Apple at a juncture characterized by strong iPhone sales, new leadership, and a potential AI partnership. The increased price target of $350 reflects the expectation that Apple Intelligence will be significantly more mature by 2026. Despite some remaining questions, Wedbush views current developments positively and sees Apple on a path that will reposition the company both technologically and organizationally. (Photo by Unsplash / Jerry Zhang)

Disclaimer: No recommendation for investments

This article does not constitute financial or investment advice. The information contained herein is for journalistic and informational purposes only. Please conduct your own research or consult a financial advisor before making any investment decisions.