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Apple has ushered in a new era of artificial intelligence (AI) for iPhone, iPad, Mac, and Vision Pro with Apple Intelligence. These AI-powered features are built directly into the operating system and offer practical ways to edit text, optimize photos, manage notifications more intelligently, and much more. With each new version of iOS, iPadOS, and macOS, Apple expands its AI offerings and improves the user experience.
Many companies are now turning to generative AI, but Apple is taking a different approach. Apple Intelligence is designed to be unobtrusively integrated into device usage and make everyday tasks more efficient. Apple places great importance on data protection: Most AI processes run directly on the device, so personal data remains protected. While other AI tools often function as standalone apps, Apple Intelligence is deeply embedded in the operating system. The new features cover a variety of areas—from text creation and image editing to an improved Siri.
An overview of the current Apple Intelligence features
Apple has introduced numerous AI features in recent months, which are being rolled out gradually with updates to iOS, iPadOS, and macOS.
Writing tools for texts and emails
Apple Intelligence provides system-wide writing tools that allow you to edit text directly in any app. These include the following features:
- Correction and rewriting: Texts can be corrected or rephrased with one click.
- Formatting: Content can be automatically structured or rearranged.
- Custom rewrites: Users can enter their own change requests, and the AI will implement them accordingly.
Intelligent functions for photos and videos
The new AI tools in the Photos app make it easier to manage and optimize images.
- Clean up photos: Unwanted objects can be removed from images.
- Memory movies: The AI automatically creates a video from existing images and videos based on a short description.
- Natural voice search: Photos and videos can be searched using voice commands or text input.
Improved Siri with new features
Siri has been significantly expanded and improved with Apple Intelligence.
- More natural voice and new user interface: Siri now sounds more human and can also be operated via text.
- Better product knowledge: Siri can provide more targeted answers and process requests more precisely.
- ChatGPT integration: Siri can access ChatGPT directly to better answer complex questions.
Optimized notifications and emails
Apple Intelligence improves message and notification management.
- Notification summaries: Important information is highlighted and summarized.
- Priority messages in Mail: AI recognizes relevant emails and displays them first.
- Smart Reply: Automatically generated reply suggestions for emails and messages.
- Summaries: Message threads are summarized so that long conversations are more manageable.
Creative AI tools for emojis and images
Apple Intelligence also brings creative features that offer new possibilities for customization.
- Genmoji: Users can create their own emojis.
- Image Playground: AI-generated images can be created in various styles (animation, illustration, sketch).
- Image Wall: Sketches and notes are automatically converted into visually appealing illustrations.
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Visual intelligence for everyday life
The camera and operating system receive new intelligent functions that make it easier to recognize objects and text.
- Plant and animal identification: Plants and animals can be identified using the camera.
- Event creation from images: Apple Intelligence recognizes data on posters or flyers and can automatically create calendar entries.
- Camera control and action button: The camera can point to objects and provide directly relevant information.
New Apple Intelligence features in iOS 18.4 and beyond
The last major update, iOS 18.4, was released in April and brought further improvements to Apple Intelligence.
- Priority notifications: Particularly important notifications are highlighted on the lock screen.
- New sketching feature for Image Playground: In addition to animation and illustration, there is now a third visual style option.
- Apple Intelligence for Vision Pro: AI features are introduced for the Vision Pro glasses for the first time.
At the WWDC developer conference in June, Apple is expected to unveil new features that will be released with iOS 19. Experts expect even deeper integration of AI into the system.
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Apple Intelligence continues to evolve
With Apple Intelligence, Apple has introduced a number of useful features that make everyday life easier. The new writing tools, photo features, improved Siri, and intelligent notifications, in particular, make the system smarter. The company is continuously evolving Apple Intelligence and will add more features in the coming months. While some of these innovations may seem subtle, overall they ensure that iPhone, iPad, and Mac become increasingly intuitive and intelligent. Apple continues to focus on data protection and deep integration into the operating system, which distinguishes Apple Intelligence from other AI approaches.
With upcoming updates and the possible announcement of new features at WWDC, Apple Intelligence remains a key topic for everyone who uses Apple devices. Those who familiarize themselves with the new features now will be able to get even more out of their devices in the future. Here you'll find everything you need to make the most of the smart features of your Apple devices – have fun browsing and trying them out! The best products for you: Our Amazon Storefront offers a wide selection of accessories, including those for HomeKit. (Image: Apple)
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