Apple Services Archive

Apple Services

Apple Services is Apple's rapidly growing services business, encompassing all of the company's software subscriptions and digital offerings—including Apple Music, Apple TV, Apple Arcade, Apple Fitness+, iCloud+, Apple News+, and Apple One. This portfolio is complemented by payment services like Apple Pay and Apple Cash, the App Store, AppleCare, and features such as Find My, Apple ID, and Family Sharing. Behind these services lies one of Apple's most important revenue generators, with over one billion subscriptions worldwide and consistently record-breaking quarterly results.

On apfelpatient.de, this tag brings together all news, rumors and background information on Apple's services strategy: new features in iOS, watchOS and macOS, price adjustments for subscriptions, bundle options via Apple One, regulatory battles around the App Store, and strategic decisions out of Cupertino. Quarterly results, market share and comparisons with competitors such as Spotify, Netflix and Google are also continuously analyzed here.

Anyone wanting to understand where Apple's services division is heading, which new services are in the pipeline and how to get the most out of their subscriptions will find a complete editorial overview here.

Key art for the sixth season of Slow Horses, which premieres on Apple TV on September 16th.

Slow Horses Season 6: Trailer reveals the start date

by Milan Jovicic

August 18, 2026 - 3:34 PM CEST

Apple TV has released the trailer for the sixth season of Slow Horses. It premieres on September 16th, and features a character from...

App tracking query window on the iPhone with an orange warning hand and the options to deny and allow app tracking.

App tracking: Apple needs to restructure its data collection process in Germany

by Milan Jovicic

August 17, 2026 - 1:36 PM CEST

The warning icon and the term "tracking" disappear from the query window. However, these promises only apply to users in Germany.

Apple Fitness+ training on an iPhone with three trainers in the studio, next to an Apple Watch displaying heart rate and calorie values

Apple Fitness+: Job posting hints at live content

by Milan Jovicic

August 17, 2026 - 12:55 CEST

Apple is looking for a producer with live experience for Fitness+. For German-speaking subscribers, a live offering would have two drawbacks.

Apfelpatient Weekly #19: Who sets the prices at Apple

by Milan Jovicic

August 16, 2026 - 12:59 CEST

A 15 percent commission, 38 percent higher material costs, and an AI model only for China – Apple's week from the 10th to the 16th...

Siri app icon on a yellow and blue gradient illustrating Apple's own AI model for China

Apple AI model for China: The EU is still left out

by Milan Jovicic

August 14, 2026 - 18:07 CEST

Apple has trained a custom language model for China in collaboration with Alibaba. Siri AI remains unchanged on iPhones and iPads in the EU...

Apple threat notification about a mercenary spyware attack on an iPhone Lock Screen

Mercenary spyware: Apple warns users in 110 countries

by Milan Jovicic

August 14, 2026 - 04:52 CEST

Apple has warned users in 110 countries about targeted spyware attacks. Here's how to receive the notification and what those affected should do.

App Store icon on a light gradient illustrating the App Store commission on external purchases

App Store Commission: Apple wants 15 percent in the USA

by Milan Jovicic

August 14, 2026 - 02:08 CEST

Apple has for the first time provided a US court with a figure for third-party purchases: 15 percent for standard apps. In the EU, developers currently pay...