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Super Bowl LX will take place on February 8, 2026, at Levi's Stadium in Santa Clara, California. The halftime show, presented by Apple Music, features a very special headliner this year: Bad Bunny. The Puerto Rican rapper and singer is one of the biggest Latin musicians of our time and will take the stage at the Apple Music halftime show.
Apple Music and the NFL have collaborated since 2022. Since then, the platform has been responsible for one of the world's most-watched shows. With Bad Bunny headlining the 2026 Super Bowl halftime show, Apple Music continues the string of spectacular performances that have brought superstars like Rihanna and Kendrick Lamar to the stage in recent years.
Bad Bunny as a global superstar
Bad Bunny has made a name for himself worldwide with reggaeton, Latin trap, and pop. He is considered one of the most successful artists in modern Latin music and has released numerous chart hits. In 2022, he was named Apple Music's Artist of the Year, underscoring his enormous importance to the platform and global music culture.
Apple Music sponsors the halftime show
Since taking over the sponsorship in 2022, Apple Music has redefined the halftime show. The combination of live performance, digital reach, and exclusive content makes the show a cultural highlight beyond sports. Around the Super Bowl halftime show, Apple Music regularly releases exclusive playlists, interviews, and behind-the-scenes reports that give fans even deeper insights.
Super Bowl LX in Santa Clara
Levi's Stadium in Santa Clara will host Super Bowl LX. In the US, the game will be broadcast live on NBC on February 8, 2026. Millions, sometimes billions, of people around the world traditionally watch the event. This makes the Apple Music halftime show one of the biggest music performances of the year—with Bad Bunny as the central figure.
Apple Music turns the 2026 Super Bowl into a cultural highlight
Apple Music's Super Bowl 2026 halftime show will feature Bad Bunny, an artist who popularized Latin American music worldwide. Apple Music continues its close partnership with the NFL, ensuring that sports and music converge on one stage. Super Bowl LX in California promises to be a highlight of 2026, not only in terms of sports but also in terms of music. (Image: Apple)
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