As part of its new campaign against M1 Macs, Intel launched a "PC vs. Mac" webpage this week. The webpage is heavily biased toward PC devices with Intel chips and makes questionable claims about Apple's M1 Mac lineup.
On the new Intel website it is claimedthat Apple's M1 Mac benchmarks "don't translate to real-world usage" and that the M1 MacBook's features "simply don't measure up" compared to PCs with 11th-generation Intel chips. Intel positions PCs as "more personalized" to meet a user's "specific hardware and software needs," while the M1 Macs offer "limited" device support, games, and applications.
The bottom line is that a PC offers the user choice, something they don't have with a Mac.
PCs offer a “full touchscreen” instead of the “limited Mac Touch Bar,” along with “2 for 1 form factor options,” while Apple lets customers pay for “multiple devices and equipment.”
PC vs. Mac: Anti-“Apple Silicon” advertising campaign continues
In addition, the website highlights specific software, such as AI-based content creation tools from Topaz Labs, that are said to be faster on 11th Gen Intel Core chips. It states:
A PC is built for the user. It can run any software and games the user wants and accommodate all the plug-ins they love. The possibilities are endless with a PC, unlike Apple's tightly controlled walled garden.
The new website is part of an existing anti-“Apple Silicon” advertising campaign targeting the M1 Macs A series of ads posted on YouTube feature former "I'm a Mac" actor Justin Long extolling the benefits of Intel-based PCs. (Photo by deagreez / Bigstockphoto)
