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A few days ago, Intel launched a campaign that was dubbed questionable around the world. Now the chip maker is once again poking fun at M1 Macs.
The partnership between Apple and Intel was formed in 2005. But with the switch to Apple Silicon chips, this is coming to an end. Apple's brand new M1 chip is being praised by all sides for its performance and efficiency. But Intel sees things differently. Apparently, the company has decided to launch another strange campaign that makes the M1 chip look bad. The company is highlighting what users of an M1 Mac cannot do.
campaign is strange and confusing
The new campaign is currently running on Twitter and other websites, claiming that there are some tasks that only Windows PCs can perform. In one of the new ads, Intel explains that "only a PC offers tablet mode, touchscreen, and stylus capabilities in a single device." This is reminiscent of Microsoft's Surface ad. Another ad in this strange campaign turns out to be even more confusing. For example, Intel explains that Mac devices are not ideal for engineers and gaming because Windows has a broader catalog of software and games than macOS. But that's not all. The game "Rocket League" is cited as an example. As a reminder, the title was discontinued for macOS last year. In addition to the web ads, the campaign also includes a paid video with YouTuber Jon Rettinger, in which he highlights the advantages of using a regular laptop instead of an M1 MacBook, such as standard USB ports, touchscreen, eGPU support, and the ability to work with two external displays.
M1 Mac: Intel has nothing left to lose
Just a few days ago, Intel shared a slideshow of benchmark results comparing its 11th-generation "Tiger Lake" i7 processor with Apple's M1 chip, demonstrating that Intel processors are more powerful than a chip Apple built for power-efficient, fanless computers. Overall, this second campaign demonstrates Intel's desperation and generates more ridicule than encouragement. Apple says it wants to complete the transition to Apple Silicon processors by the end of 2022. This makes it clear that Intel has nothing left to lose with this campaign against Apple—after all, the company has already lost everything it could. (Image: Apple)
