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Apple stock: Bank of America raises price target to $260

Milan Jovicic by Milan Jovicic
September 3, 2025 - 9:48 p.m. CEST
in Apple News
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Image: Shutterstock / SnapASkyline

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Apple is benefiting from a clear signal from the US judiciary. Following a decisive ruling in the antitrust case against Google, Bank of America is raising its price target for the iPhone maker's stock from $250 to $260. Concerns that billions in revenue from the search business could be at risk are thus off the table for the time being.

At the center of the case is the agreement between Apple and Google that establishes Google as the default search engine in Safari. This contract generates tens of billions of dollars in revenue for Apple annually. The lawsuit against Google threatened to dry up this source of income. Judge Amit Mehta's ruling now provides clarity and secures Apple a significant portion of the services business. Analysts see this as a positive sign for the company's future development.

Court ruling against Google creates security for Apple

The federal court under Judge Amit Mehta ruled that Google does not have to split up its search business or sell the Chrome browser. Furthermore, the company can continue to pay partners like Apple for preferential placements. This means that the core of its business model remains intact. This provides Apple with a stable foundation. The contract with Google, through which Google is the default search engine in Safari on the iPhone, generates tens of billions of dollars each year. This agreement was threatened by the lawsuit, but the ruling leaves it unaffected. Users still have the option of changing the search engine in the iPhone settings, so there is no monopoly pressure.

Analyst assessments and share price development

Bank of America analyst Wamsi Mohan sees the decision as a strong signal for the stability of Apple's services business. He sees no risk that the search contract will be seriously challenged in the future. Rather, he sees the decision as confirmation that the revenue from the contract is secure in the long term. On this basis, Bank of America raised its price target for Apple from $250 to $260. On Wednesday, the stock remained stable, trading at around $237 after a higher opening price. This represents an increase of over three percent compared to the previous day. There was also positive news for Google: The price target rose from $217 to $252. Investors and analysts reacted accordingly optimistically.

Apple remains on a stable growth path thanks to Google deal

The ruling in the antitrust case against Google sets a new course for Apple. The agreement with Google remains in place and secures billions in revenue for the company, which represents a significant portion of its services business. Bank of America's new price target of $260 underscores Apple's stability despite regulatory uncertainty. For investors, this demonstrates that Apple remains one of the most reliable stocks in the technology sector. (Image: Shutterstock / SnapASkyline)

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Disclaimer: No recommendation for investments

This article does not constitute financial or investment advice. The information contained herein is for journalistic and informational purposes only. Please conduct your own research or consult a financial advisor before making any investment decisions.

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Milan Jovicic

Milan Jovicic

Milan founded Apfelpatient in 2016 and has been responsible for all editorial content since 2018 — news, rumors, guides, and product reviews. Apple devices here are not test units on loan for two weeks but everyday tools: from the iPhone through MacBook Pro, MacBook Air, and iMac to the Apple Vision Pro, at least one device from nearly every product category is in daily use, many of them replaced annually. Every menu path in a guide is verified on the device before it is published.

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