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The next major Apple event will take place on September 9, 2025. The focus will be on the iPhone 17, which is traditionally unveiled in September. The company will broadcast the entire presentation live, and as usual, millions of people around the world will be watching. In addition to new iPhones, fresh versions of the Apple Watch and AirPods are also expected. Additional products could also make their way into the keynote.
Apple's September events are among the must-sees in the technology calendar. In recent years, they have unveiled not only new iPhones, but also smartwatches, headphones, and other devices. The 2025 event will build on this tradition. In addition to the certain new products, there are a number of rumors that are generating excitement.
When and where will the event take place?
The iPhone 17 event will kick off on Tuesday, September 9, 2025, at 10:00 a.m. Pacific Time (PT) or 7:00 p.m. CEST. As usual, Apple is using a pre-produced video that will be streamed simultaneously worldwide. The broadcast can be watched on multiple platforms. The easiest way to do this is via the official YouTube livestream . Experience has shown that this has the most stable connection. Alternatively, you can use the Apple TV app via the "Home" tab or visit Apple's Events website .
What products is Apple showing?
The focus will be on the new iPhone models. The complete iPhone 17 generation is expected, consisting of:
- iPhone 17
- iPhone 17 Air
- iPhone 17 Pro
- iPhone 17 Pro Max
The Apple Watch is also receiving an update. The following will be presented:
- Apple Watch Ultra 3
- Apple Watch Series 11
- Apple Watch SE 3
In addition, there will likely be new in-ear headphones, the AirPods Pro 3. As usual, Apple will be covering the three core products of the September event: iPhone, Apple Watch, and AirPods.
Further possible announcements
Apple has more devices planned for the fall. It's conceivable that some of them will be available as early as September. These include:
- AirTag 2
- M5 iPad Pro
- Apple Vision Pro 2
- Apple TV 4K with A17 Pro
- HomePod mini 2
It's likely that the AirTag 2 and possibly the new Apple TV 4K will be unveiled. A later event for the other products is more realistic.
Apple's September 2025 event: The most important innovations at a glance
The Apple iPhone 17 event on September 9, 2025, will bring the next generation of iPhones, new Apple Watches, and the third generation of AirPods Pro. There will also possibly be an AirTag 2 and an Apple TV 4K with the A17 Pro. Thus, Apple remains true to its September tradition and uses the date to showcase the most important hardware innovations of the year. Those who can't watch the iPhone 17 Apple event live on September 9 can find full coverage directly afterward on apfelpatient.de . All important announcements and details will be summarized there. For the latest updates, it's also worth following us on Facebook , Instagram , and Threads . (Image: Apple)
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Frequently Asked Questions about the iPhone 17 Apple Event
The event starts on Tuesday, September 9, 2025, at 10:00 a.m. Pacific Time (PT). In Germany, the broadcast begins at 7:00 p.m. CEST.
Apple will stream the event live on YouTube, the Apple TV app, and the official event website. The YouTube livestream is considered the most reliable option.
The iPhone 17 series, new Apple Watches, and the AirPods Pro 3 are certainly expected. AirTag 2 and a new Apple TV 4K are also likely.
Yes, Apple will make the entire keynote available for viewing on YouTube and in the Apple TV app after the live broadcast.
Planned are iPhone 17, iPhone 17 Air, iPhone 17 Pro and iPhone 17 Pro Max.
Yes, the Apple Watch Ultra 3, Apple Watch Series 11 and Apple Watch SE 3 are expected.
Apple is expected to introduce the AirPods Pro 3.
In addition to iPhone, Watch and AirPods, AirTag 2, an M5 iPad Pro, Apple Vision Pro 2, Apple TV 4K with A17 Pro and a HomePod mini 2 are also under discussion.
