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Declining prospects for an Apple event in October 2024

Milan Jovicic by Milan Jovicic
October 15, 2024 - 17:58 CEST
in Apple Insights
0
Apple event October 2024

Image: Apple

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Apple's October event, which usually introduces new products and technologies, seems unlikely this year. The reason is the surprise release of the new iPad mini, which was announced today without a big event via press release. This decision could affect Apple's original plans for October, which until recently focused on new Mac models.

In recent years, Apple has clearly structured its events: September is the year when new iPhones and Apple Watches are presented, while October is reserved for Macs and iPads. This year, too, many Apple fans were excited about the October event, especially because rumors had predicted new Macs with the M4 chip and an iPad mini. But now, with the sudden release of the iPad mini, the question arises: will the October event even take place this year?

Apple announces new iPad mini

Today, without warning, Apple unveiled the new iPad mini. The device features new Apple Intelligence technology, which is a significant technological advancement. Apple has often announced the iPad mini as part of an October event in the past, but this time the company seems to have taken a different approach. The release of the iPad mini outside of an event has a direct impact on expectations for the October event. Originally, it was expected that Apple would unveil new Macs and the iPad mini at the same time this month. But now that the iPad mini is already available, there are doubts as to whether there will be an event at all.

  • New iPad mini with Apple Intelligence and A17 Pro introduced

Expectations for the October event

In recent years, it has been a tradition for Apple to announce new products in October after the September event, especially in the Mac and iPad space. For this year, in addition to the iPad mini, new M4 Macs were also on the list of expected products. These include:

  • M4 MacBook Pro
  • M4 Mac mini
  • M4 iMac

These new devices should include the M4 chip and be considered significant product upgrades. The iPad mini was originally on this list. A new base iPad model was also expected, but the latest rumors suggest that it won't be released until early 2025. With the iPad mini now released, the question remains whether Apple will present the M4 Macs at an event. Many experts believe that the announced innovations of the M4 Macs are not exciting enough to warrant an event.

  • Apple's MacBook Pro M4 lineup: What to expect
  • Apple's M4 Mac Mini: What we know
  • Apple's M4 iMac: What to Expect

The M4 Macs – Is an event worth it?

From what is known so far about the upcoming M4 Macs, there are no major design changes or revolutionary features that Apple would normally present at an event. Instead, it seems that the new Macs will mainly stand out due to the M4 chip and minor technical upgrades. Here's an overview:

  • M4 MacBook Pro: It is expected that there will be no major design changes, just internal improvements due to the M4 chip and possibly better battery life.
  • M4 iMac: The iMac is also expected to get the new chip, but the biggest selling point here seems to be new USB-C accessories.
  • M4 Mac mini: The Mac mini could see the biggest changes, as rumors point to a much smaller design. However, it remains questionable whether these changes would be enough for a major event.

The M4 chip – no reason for its own event?

The M4 chip itself doesn't seem to be a strong argument for a big announcement either. The chip has already been introduced in previous products, such as the iPad Pro, so it's no longer considered a brand new feature. So, since the M4 chip is already known, Apple could simply introduce the new Macs via press releases or smaller announcements instead of organizing a big event.

Declining chances for an Apple event in October 2024

An Apple event in October 2024 seems increasingly unlikely given current developments. The surprise release of the iPad mini dashed many expectations, and the remaining M4 Macs don't offer enough new features to justify a big event. It's possible that Apple will simply launch the new Macs quietly in the coming weeks, without much fanfare. Still, there's always the possibility that Apple still has an ace up its sleeve - after all, the company is known for unexpected surprises. The coming weeks will show whether we'll see an Apple event or whether October will be quiet this time. (Image: Apple)

  • iPad mini 2024: A17 Pro, WiFi 6E and new Pencil features
  • The Apple Roadmap for 2025: MacBook Air, iPhone and more
  • M4 MacBook Pro offered for sale on Avito
  • M4 MacBook Pro: Support for two external displays
  • Apple faces worst leak since iPhone 4 incident
  • Alleged M4 MacBook Pro unboxing shows four upgrades
  • New Apple M4 Macs & iPad mini 7 to be released on November 1st
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Milan Jovicic

Milan Jovicic

Milan founded Apfelpatient in 2016 and has been responsible for all editorial content since 2018 – news, rumors, how-to guides and product reviews. Here, Apple devices aren't review units kept for two weeks, they're everyday tools: from iPhone to MacBook Pro, MacBook Air and iMac all the way to Apple Vision Pro, at least one device from every product category is in daily use, many of them replaced every year. Every menu path in a guide is checked on the device before it goes live.

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