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Tim Cook will likely remain CEO of Apple for longer despite new rumors

Milan Jovicic by Milan Jovicic
November 23, 2025 - 4:00 PM CET
in Apple Rumors
0
Tim Cook, Apple CEO

Image: Shutterstock / John Gress Media Inc

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The question of Tim Cook's potential resignation is currently generating much discussion. Reports of an impending leadership change at Apple are attracting considerable attention, but the actual situation appears less dramatic than some headlines suggest.

Since 2011, Tim Cook has shaped Apple's development and become one of the most important figures in the technology industry. Under his leadership, Apple has grown from a company valued at around $350 billion to a corporation with a valuation of more than $4 trillion. Therefore, any indication of a possible change at the top concerns far more than just a personnel matter.

The FT report about a likely resignation

The Financial Times recently reported that Apple's efforts to finalize a succession plan for Tim Cook have intensified significantly. According to the article, the transition could take place as early as next year, perhaps even in the spring. The report was brief, only 330 words long, but it bore the names of four authors. This is unusual and suggests that internal dynamics or a particular need for coordination may have been at play. The fact that the Financial Times typically conducts very thorough research also lent the report added weight.

Gurman's assessment from his Power On newsletter

Mark Gurman of Bloomberg, however, considers the Financial Times report to be of little credibility. In his newsletter, Power On, he explains that the story is likely simply false. According to his information, there are hardly any internal indications that Tim Cook will step down at the beginning of next year. From this perspective, the time for a change has not yet come.

Gurman clarifies that Tim Cook has earned the right to decide his own future at Apple through his achievements. Unless something changes suddenly or unexpectedly, there will be no pressure or coercion on Cook. He also emphasizes that the idea that Apple might have deliberately leaked the information to test market reactions is unfounded.

Evaluation of the conflicting reports

The combination of the Financial Times' strong reputation and Gurman's clear opposing view creates tension. On the one hand, it seems unlikely that a publication of this size would publish such a report without a high degree of confidence in its sources. On the other hand, Gurman's assessment suggests that the reality within the company appears to be far more stable than the FT report implies.

Possible successor: John Ternus

Regardless of when Tim Cook actually steps down, there is already a favorite to succeed him. John Ternus, Senior Vice President of Hardware, is considered the most likely candidate. He has long been discussed internally as a possible future leader. However, according to Bloomberg, this change is not imminent.

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Apple: Stability instead of leadership change

Current indications suggest that Tim Cook will continue to lead Apple for the time being. Despite the intense discussions, there is little internal evidence of an imminent resignation. However, the debate highlights the significant role Cook has become for Apple and the entire industry. While considering potential successors is understandable, at the moment, many signs point to Apple continuing to rely on the stability Cook has built over the past few years. (Image: Shutterstock / John Gress Media Inc)

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Milan Jovicic

Milan Jovicic

Milan founded Apfelpatient in 2016 and has been responsible for all editorial content since 2018 – news, rumors, how-to guides and product reviews. Here, Apple devices aren't review units kept for two weeks, they're everyday tools: from iPhone to MacBook Pro, MacBook Air and iMac all the way to Apple Vision Pro, at least one device from every product category is in daily use, many of them replaced every year. Every menu path in a guide is checked on the device before it goes live.

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