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Apple vs. EU: The iMessage investigation in focus

Milan Jovicic by Milan Jovicic
October 9, 2023 - 8:21 PM CEST
in Apple News
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iMessage Apple EU

Alushta, Russia - September 26, 2018: Woman hand holding iPhone X with social networking service iMessage on the screen. iPhone 10 was created and developed by the Apple inc.

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EU antitrust watchdogs are targeting Apple's iMessage and other services to check whether they fall under the European Union's new Digital Market Act (DMA). This investigation could have profound implications for iMessage usage in the EU. In this article, we will take a closer look at the background and potential consequences of this investigation.

The European Commission launched an investigation in September initiatedto find out if iMessage, Bing, Edge and more meet the criteria of the DMA. Both Apple and Microsoft have questioned the EU competition authority's assessment that these services should be considered core platform services under the DMA.

Messenger services in the focus of investigators

Investigators are focusing their investigation on iMessage in particular, trying to determine how important this service is to Apple compared to other messaging platforms. They are analyzing the size of the iMessage user base, whether business customers use iMessage for specific purposes, and how the service is integrated into Apple's overall business model. If the European Commission concludes that iMessage is subject to the DMA's criteria, it could mean that Apple will have to make changes to the way it uses and provides the messaging service to comply with the law. This could have far-reaching implications for the way iMessage is used in the EU. The European Commission aims to complete its assessment within five months, meaning a decision could be made in January or February. This will no doubt generate a lot of interest and potentially affect the future of iMessage in the EU.

Looking ahead: What's at stake for iMessage in the EU?

The EU antitrust watchdog's investigation into Apple's iMessage under the DMA is a significant event that could affect the use of this popular messaging service in the European Union. The decision on whether iMessage meets the criteria of the law is expected to be made next year and could have far-reaching consequences for Apple and its users. It remains to be seen how this development will affect the way iMessage is operated in the EU. Are you looking for new accessories? Then take a look in our Amazon Storefront - there you will find numerous products from leading suppliers, also for HomeKit and Co.! (Photo by DenPhoto / Bigstockphoto)

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Milan Jovicic

Milan Jovicic

Milan founded Apfelpatient in 2016 and has been responsible for all editorial content since 2018 — news, rumors, guides, and product reviews. Apple devices here are not test units on loan for two weeks but everyday tools: from the iPhone through MacBook Pro, MacBook Air, and iMac to the Apple Vision Pro, at least one device from nearly every product category is in daily use, many of them replaced annually. Every menu path in a guide is verified on the device before it is published.

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