Apple expands its portfolio with seven new devices

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Apple unveiled seven new products this week, significantly expanding its hardware portfolio. The presentation included new smartphones, tablets, laptops, and displays. The focus was particularly on new chips, increased storage, faster networking standards, and several entirely new devices.

Key new products include the iPhone 17e, an updated iPad Air with an M4 chip, new versions of the MacBook Air and MacBook Pro, two new displays, and a completely new entry-level notebook called the MacBook Neo. Apple also released new color options for various accessories.

The latest product announcements clearly demonstrate how Apple is continuously developing its device generations. Improved chips, faster wireless technologies, and larger base storage capacities are features found across several product lines.

In addition to performance improvements, Apple is also focusing on expanding its product range. While devices like the MacBook Pro remain clearly aimed at professional users, the new MacBook Neo targets a significantly more price-conscious audience. At the same time, Apple is modernizing its displays, tablets, and smartphones, bringing its devices up to date technically.

iPhone 17e with A19 chip and more storage

Apple has introduced a new smartphone, the iPhone 17e, which looks very similar to the iPhone 16e. The design remains unchanged, but the internal technology has been updated.

The most significant upgrade is Apple's new A19 chip, which promises improved performance and energy efficiency. The device also now supports MagSafe, enabling magnetic wireless charging and allowing magnetic accessories to be attached directly. Additionally, the iPhone 17e utilizes Apple's second-generation C1X modem, providing faster 5G connections.

There's also a change in storage. The iPhone 17e now starts with 256 GB of storage, which is double that of its predecessor. The price remains unchanged. In Germany, the iPhone 17e still starts at €699, just like the iPhone 16e before it.

iPad Air gets the M4 chip

The iPad Air is also getting a major update. Apple is equipping the tablet with significantly more powerful hardware.

The most significant upgrade is Apple's M4 chip, which has primarily been used in more powerful devices. Additionally, the new iPad Air features 12 GB of RAM.

For wireless connectivity, Apple uses the new N1 chip, which offers support for Wi-Fi 7. The cellular models also feature the C1X modem. With these changes, the iPad Air is technically closer to more powerful Apple devices.

MacBook Air with M5 chip and larger base memory

The MacBook Air has also been updated. The new version is now powered by the M5 chip, which is supposed to deliver higher speed and better energy efficiency.

Another important change concerns storage. The MacBook Air now starts with 512 GB of storage. The previous 256 GB configuration has been discontinued entirely. The starting price remains at €1,199.

There are also innovations in connectivity. The integrated N1 chip enables support for Wi-Fi 7 and Bluetooth 6. For charging, Apple ships the device with a new 40W Dynamic Power Adapter, which can reach a maximum output of up to 60 watts.

MacBook Pro gets M5 Pro and M5 Max

Apple has also updated its more powerful MacBook Pro models. Both the 14-inch and 16-inch versions receive the new M5 Pro and M5 Max chips.

Among the most significant improvements is a considerably faster internal SSD. Apple states that SSD speeds can be up to twice as fast compared to previous models. Base storage has also been increased; the new MacBook Pro models now start with 1 TB of storage.

Furthermore, Apple has slightly improved the battery life across all models. Like the MacBook Air, it also uses the N1 chip, which enables support for Wi-Fi 7 and Bluetooth 6.

New Studio Display and new Studio Display XDR

Apple Studio Display and Studio Display XDR — Image: Apple

In addition to mobile devices, Apple has also expanded its monitor lineup. The regular Studio Display has been updated and now supports Thunderbolt 5. Apple has also improved the speakers.

The camera has also been redesigned. It now supports the Desk View function, which allows the work area in front of the screen to be displayed in addition to the normal camera image.

In addition, Apple has introduced a completely new Studio Display XDR. This high-end model also offers Thunderbolt 5 and the same basic improvements as the regular Studio Display. Furthermore, the Studio Display XDR includes several additional enhancements:

a refresh rate of 120 Hz
a mini LED backlight
a higher brightness
further improvements in image quality

This display is primarily aimed at professional users, for example in the fields of design, video or photography.

MacBook Neo as a new entry-level notebook

One of the most striking innovations is the MacBook Neo. This is a completely new notebook model that is significantly cheaper than previous MacBooks.

The starting price in Germany is €699. Apple offers the device to students starting at €599. Inside, it's powered by the A18 Pro chip, originally from the iPhone.

The MacBook Neo has a 13-inch display and can be equipped with up to 512 GB of storage. It comes with 8 GB of RAM, which is not configurable.

Apple is also launching the device in several colors: Blush, Citrus, Indigo, and Silver. With this model, Apple expands its notebook lineup to include a device in a significantly more affordable price range.

New colors for Apple accessories

In addition to the new devices, Apple has also updated its accessories. New color options have been introduced for various products. These include new colors for iPhone cases, Apple Watch bands, and the Crossbody Strap. These additions expand the existing accessory lineup and complement the new devices' design.

Apple unveils new accessories for spring 2026

Apple expands its portfolio with seven new devices

With seven new products, Apple has presented one of the most extensive product updates in recent memory. Smartphones, tablets, laptops, and displays were simultaneously redesigned or completely relaunched.

The most noticeable features are the new chips such as the A19, M4, M5, M5 Pro and M5 Max, as well as the introduction of modern technologies like Wi-Fi 7, Bluetooth 6 and Thunderbolt 5. At the same time, the base memory of several devices increases significantly.

With the MacBook Neo, Apple is expanding its portfolio with a particularly affordable notebook. Along with updates for iPhone, iPad, MacBooks, and displays, this clearly demonstrates the evolution of the entire Apple ecosystem. The best products for you: Our Amazon storefront offers a wide selection of accessories, including those compatible with HomeKit. (Image: Apple)

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