The M4 MacBook Pro: Perfection for professionals and creatives

The new MacBook Pro once again sets new standards in the world of laptops. With the revolutionary M4 chip family, advanced graphics and AI features, and the integration of Apple Intelligence, the MacBook Pro offers an impressive combination of performance, design, and usability.

Since the introduction of the first MacBook Pro, Apple has continuously worked on innovation and technology to meet and often exceed the needs of users around the world. With the new MacBook Pro and its powerful M4 chip family, Apple proves once again that the laptop market can still be revolutionized today. Apple Intelligence, a unique combination of machine learning and AI, brings a completely new user experience that takes your work and communication to a new level.

Powerful M4 chip family – The basis for maximum performance

Apple's new M4 chip family sets a technological standard for performance and efficiency with its 3-nanometer technology. With models like the M4, M4 Pro and M4 Max, you can adapt them exactly to your needs - be it for everyday tasks or highly complex, computationally intensive processes.

M4: Ideal for entrepreneurs, students and creatives who are looking for solid performance for applications such as image editing or 3D rendering. Thanks to the 10-core processor and 10-core GPU, everything runs smoothly and quickly.
M4 Pro: This chip is particularly interesting for more demanding workflows as it offers a 14-core CPU and up to 20-core GPU – perfect for developers and researchers.
M4 Max: The ultimate choice for creative professionals and data scientists, with up to 16 CPU cores and a 40-core GPU for tasks like 3D animation and film editing.

Thanks to an improved Neural Engine, the entire M4 series is three times faster at machine learning processes, which is essential for AI applications such as Apple Intelligence.

New nano-texture display option and Thunderbolt 5 for professional users

The MacBook Pro offers you an impressive Liquid Retina XDR display with a brightness of up to 1000 nits. A new feature is the nano-texture display option, which minimizes reflections and glare - ideal for use in direct sunlight. The models with M4 Pro and M4 Max are equipped with Thunderbolt 5, which more than doubles the transfer speed to up to 120 Gb/s. This not only allows you to work faster but also seamlessly integrate external storage and docking solutions. Ideal for music producers, graphic designers and anyone who regularly processes large amounts of data.

12-megapixel center stage camera and impressive audio system

Video conferencing and virtual meetings are taken to a new level with the new 12-megapixel center stage camera. Thanks to automatic image centering, you always stay in focus, even when you move. Combined with the six-speaker sound system and Spatial Audio, the MacBook Pro offers impressive audio and video quality for all your communication needs.

Apple Intelligence – A New Era of User Experience

Apple Intelligence is revolutionizing laptop use with integrated AI and machine learning. New tools like Image Playground and Genmoji give you creative freedom and the ability to make your content interactive. ChatGPT also seamlessly integrates Siri into your device, giving you real-time access to helpful information - ideal for multitasking and working efficiently.

macOS Sequoia and sustainable design

The new macOS Sequoia further optimizes your user experience and offers you new features. With functions such as the password app, you have all your logins safe and clearly in one place. Apple is also setting an example in terms of sustainability: the casing of the MacBook Pro is made of 100% recycled aluminum, and the packaging is completely fiber-based.

More than a laptop: The M4 MacBook Pro as an all-in-one solution

With the new MacBook Pro, Apple is making a strong statement: It is more than a laptop - it is a powerful, AI-powered tool that takes work, creativity and entertainment to a whole new level. Whether you work in creative fields, analyze data or rely on maximum performance in graphics and video applications, the new MacBook Pro offers you a wealth of features that are specifically tailored to your needs. Thanks to Apple Intelligence, the M4 chip and macOS Sequoia, you have limitless possibilities - all in a sustainable design. The 14" option starts at 1,899 euros, while the 16" version is available from 2,899 euros. The new MacBook pro is available now from Apple pre-ordered – delivery will start on November 8th. (Image: Apple)