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Apple: John Ternus in focus as possible CEO

Milan Jovicic by Milan Jovicic
March 23, 2026 - 00:17 CET
in Apple News
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John Ternus Apple

Image: Apple

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At Apple, alongside new products, the question of future leadership is increasingly coming into focus. A detailed report by Bloomberg Businessweek shows that one name in particular is gaining importance: John Ternus. The hardware chief is considered the most promising candidate to succeed Tim Cook.

Tim Cook has been at the helm of Apple since 2011 and has shaped the company for many years. However, when he will step down is unclear. Even close confidants don't know his plans. What is clear is that potential successors are already being considered internally.

In this context, the report describes John Ternus as a central figure. He not only holds a key position but has also gained considerable influence in recent years.

John Ternus and his role at Apple

Since 2021, Ternus has led hardware development at Apple. In this role, he has reportedly expanded the product range while simultaneously improving quality. His focus has been on concrete improvements in battery life, performance, and connectivity.

It is particularly emphasized that Ternus helped to reverse a previous decline in product quality. He is thus credited with a key contribution to the stabilization and further development of Apple products.

Growing importance within the company

Ternus is considered "very popular" internally, which further strengthens his position as a potential CEO candidate. He has also taken on more responsibility: at the end of last year, Tim Cook also entrusted him with overseeing the design teams.

At the same time, Ternus is appearing more frequently in public, for example in interviews or at product presentations. This increasing visibility reflects his growing role within the company.

Tim Cook's uncertain future

Despite Ternus's clear stance, it remains unclear when a leadership change at Apple might occur. Cook has not publicly announced his retirement plans and has not even revealed details to confidants.

He has been CEO since 2011 and recently reached the standard retirement age of 65. However, in an interview he said he could hardly imagine a life without Apple.

Apple is apparently internally relying on John Ternus

The report paints a clear picture: John Ternus has established himself as an influential executive within Apple and is currently considered the most likely successor to Tim Cook. Whether and when a change will actually occur remains to be seen. However, the direction within the company already seems to be becoming clear. (Image: Apple)

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Milan Jovicic

Milan Jovicic

Milan founded Apfelpatient in 2016 and has been responsible for all editorial content since 2018 – news, rumors, how-to guides and product reviews. Here, Apple devices aren't review units kept for two weeks, they're everyday tools: from iPhone to MacBook Pro, MacBook Air and iMac all the way to Apple Vision Pro, at least one device from every product category is in daily use, many of them replaced every year. Every menu path in a guide is checked on the device before it goes live.

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