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Apple TV+ has been an important part of Apple's services division since its launch in 2019. Although the streaming service offers less content than its competitors, Apple relies on exclusive series and high-quality films. But how well is Apple TV+ doing financially? The company itself is keeping quiet about such figures. However, a new report shows how much revenue some of Apple TV+'s biggest series have generated.
Unlike subscriber numbers or app downloads, the success of streaming services is often difficult to measure. Many providers, including Apple, do not publish precise data on how much their content brings in. This is where analyses such as those by Parrot Analytics come into play, who use innovative methods to shed light on the matter. These insights are particularly interesting for Apple TV+, as the service is still relatively young and is constantly being compared with competitors such as Netflix, Disney+ and others.
The biggest hits and their financial successes
Parrot Analytics, a leading company in the field of streaming data, has analyzed the revenues of the most successful Apple TV+ series. The basis for this is a so-called "content valuation" method. It links viewer demand with the subscribers a series attracts and the revenue generated. This analysis impressively shows the sums that Apple's biggest TV+ productions have brought in.
Ted Lasso – the high-flyer
With revenue of $609.4 million between the third quarter of 2020 and the third quarter of 2024, Ted Lasso is Apple TV+'s most successful series. The humor and heartwarming story of an American soccer coach in England have found fans around the world. The series has not only won numerous awards but has also strengthened Apple's brand in the streaming sector. If there is a fourth season, Ted Lasso could push revenues further towards a billion dollars.
The Morning Show – a long-term success
The Morning Show has grossed $299.4 million over a long period of time. The series, which takes a look behind the scenes of a fictional news program, boasts the star power of Jennifer Aniston and Reese Witherspoon. At the same time, it addresses socially relevant topics such as abuse of power and gender roles, which has increased its popularity in the long term.
Severance – an emerging hit
The first season of Severance earned Apple TV+ $200 million. With its unique storyline about a company that separates its employees' professional and personal memories, the series has quickly built a loyal fan base. The second season could make the series a long-term success, similar to Ted Lasso.
Slow Horses – a surprise success
Slow Horses, a British spy series with a humorous twist, also made an impressive $184.8 million. The series shows that even smaller productions with a clear concept and strong execution can be financially successful.
Apple TV+: What do these numbers mean?
The analysis by Parrot Analytics shows that Apple TV+ is not only relying on artistic success but also plays a serious financial role. Even if the revenues seem small compared to Apple's hardware business, they show the potential of the streaming service. Ted Lasso and Severance in particular highlight that Apple is able to produce long-term hits. For Apple TV+, the key to success could be to continue to focus on high-quality content that both retains existing subscribers and attracts new viewers. While many streaming services are adapting their strategies, Apple is showing that it is possible to achieve financial success even with a selective offering. The next few years are likely to be exciting - not only for fans of Apple TV+ but also for the streaming market as a whole. (Photo by Burdun / Bigstockphoto)
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