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On Thursday, July 31, 2025, Apple will present its financial results for the third quarter of its current fiscal year. This will provide insight into the company's performance between April and June 2025. The figures are particularly interesting because Apple did not introduce any new products during this period—a rare occurrence. Nevertheless, there are signs that the company has gained ground in key markets.
If you follow Apple, you know how important its quarterly figures are for assessing the company's situation. Investors and analysts, in particular, pay close attention to how sales develop in the various product categories. The outlook for the next quarter also plays a major role. In this case, it's interesting to see how Apple performed in the third quarter of 2025, excluding any new products – and what the company itself has to say about it.
Review of Q3 2024
In the same period last year, the third quarter of 2024, Apple generated revenue of $85.8 billion. This set a new record for that period of the fiscal year. Compared to the previous year, this represented growth of 4.8 percent. The strong increase in iPad sales was particularly noticeable. This was primarily due to the launch of the M4 iPad Pro and the M2 iPad Air. The growth rates were as follows:
- iPad sales: +24 percent
- Mac sales: +2 percent
- iPhone sales: -1 percent
- Sales of wearables, home products and accessories: -2 percent
- Service revenue: double-digit growth, just like in the previous quarter with 14 percent
The services division, in particular, is becoming increasingly important at Apple. It now contributes a significant portion of total revenue – and is growing reliably from quarter to quarter.
Outlook for Q3 2025
Apple CFO Kevan Parekh already provided an outlook during the last second-quarter conference call. According to Parekh, Apple expects slight to moderate revenue growth in the single-digit percentage range for the third quarter of 2025 compared to the same quarter of the previous year. This would be a moderate increase. The gross margin—what Apple retains after deducting direct costs from revenue—is expected to be between 45.5 and 46.5 percent. That would be solid, but there is a catch: Apple said tariff costs of $900 million will have a negative impact. These were also factored into the forecast.
No new products, but positive signals
Apple hasn't launched any new devices in the third quarter of 2025. Nevertheless, there are reports that iPhone sales in China have recovered. This is remarkable, as sales in China had been declining for almost two years. There are also signs of increased demand in the US. Observers suspect that geopolitical tensions—such as those recently seen between the US and China—may also have influenced purchasing behavior.
Next steps: The conference call
As usual, Apple will hold a conference call following the release of its financial results. Company executives will discuss the latest results and ongoing business developments. They will also answer analyst questions during this conference call. If you want to delve deeper, it's worth checking out this event.
Apple figures send a signal to investors and fans
On July 31, you can expect clear figures for the third fiscal quarter of 2025. Although there were no new products, the signs point to slight growth. It will be interesting to see whether Apple can maintain the positive trend in iPhone sales in China – and how the services sector has developed. Management's assessment of the economic situation should also be revealing. If you want to know where Apple is really doing, this date will provide crucial clues. (Image: Shutterstock / vectorfusionart)
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