Apple Q2/2025: Revenue and profit increase

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Apple has released its financial results for the second quarter of 2025 – and they are better than expected. Revenue increased, as did earnings per share. The services business is performing particularly well. Apple also has a lot to show for itself in terms of products and sustainability. Here you can find all the important information at a glance.

If you're interested in technology, business, or both, it's worth taking a closer look at Apple's latest quarterly figures. The company not only shows solid growth, but also a clear strategic direction: stronger services, new products, and investments in sustainability. Whether you're simply a fan or an investor in Apple stock, these figures give you a good idea of Apple's current stability.

Side note: Apple's fiscal year starts on October 1st and ends on September 30th.

Sales and profits increase significantly

Apple generated revenue of $95.4 billion in the second quarter of fiscal year 2025, up five percent from the same period last year. Earnings per share (EPS) were $1.65, an eight percent increase. This marks a new record for Apple in a March quarter.

Service sector at all-time high

A real growth driver is the services sector. Here, Apple has reached a new all-time high in revenue. These include the App Store, iCloud, Apple Music, Apple TV+, and other digital services. CEO Tim Cook speaks of "double-digit growth" in this context, meaning significantly more than ten percent.

New products strengthen the offering

The report also highlights new products, including the iPhone 16e. New Macs and iPads based on Apple's proprietary silicon were also unveiled. These processors are considered particularly powerful and energy-efficient. Tim Cook emphasizes that Apple is thus further strengthening its own ecosystem.

Progress in sustainability

Another point Apple emphasizes is its progress in environmental protection. Over the past ten years, the company has been able to reduce its CO₂ emissions by 60 percent. This was achieved primarily through measures in production and energy supply.

Strong cash flow and returns to shareholders

Chief Financial Officer Kevan Parekh reports that Apple generated $24 billion in operating cash flow in the March quarter. $29 billion of this was returned to shareholders, partly through dividends and share buybacks. The board of directors has declared a cash dividend of $0.26 per common share, a four percent increase. The dividend will be paid on May 15, 2025, if you are a registered shareholder on May 12. Additionally, a new share buyback program has been approved: Apple plans to buy back up to $100 billion of its own shares. Such programs are intended to stabilize the share price and provide additional returns to investors.

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Installed device base continues to grow

Another important detail: Apple reached a new all-time high in the number of active devices across all product categories and geographic regions. This demonstrates that demand remains high and many users use Apple products regularly.

Apple is on the right track: stable, innovative and future-oriented

Apple is in a strong financial position. Sales, profit, and cash flow—everything is pointing upwards. The services segment, in particular, is developing dynamically, and new products like the iPhone 16e are a useful addition to the offering. At the same time, Apple is investing in environmental measures and rewarding its shareholders. If you use Apple or are considering an investment, these figures give you a clear picture: The company is growing steadily, broadly positioned, and with a clear focus on the future. The best products for you: Our Amazon Storefront offers a wide selection of accessories, including HomeKit. (Image: Shutterstock / Thapana_Studio)