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Apple Intelligence: The New Era of Personal AI

Milan Jovicic by Milan Jovicic
June 10, 2024 - 21:08 CEST
in Apple News
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Apple Intelligence iOS 18

Image: Apple

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With the introduction of Apple Intelligence, Apple is once again setting new standards in the technology industry. The innovative personal intelligence system seamlessly integrates powerful generative models into iPhone, iPad and Mac. Below you'll learn everything you need to know about Apple Intelligence and how it redefines privacy while using personal context to provide you with the most relevant and helpful information.

Apple has now officially launched Apple Intelligence presented - a system that takes personal intelligence to a new level. This technology combines the power of generative models with your personal context to give you unparalleled useful information. Fully integrated into iOS 18, iPadOS 18, and macOS Sequoia, Apple Intelligence uses the computing power of Apple Silicon to understand and create language and images and take actions across different apps.

New Standards in Data Protection

Apple Intelligence sets new standards in data protection by introducing Private Cloud Compute. This technology scales flexibly between on-device and server-based models running on dedicated Apple silicon servers. As a result, your data is processed securely and never stored or exposed. This enables intelligence you can trust without compromising privacy.

language processing and communication

Apple Intelligence improves your communication with innovative system-wide writing tools. With features like Rewrite, Proofread, and Summarize, you can rewrite, correct, and summarize texts. Whether it's emails, notes, or blog posts, you can ensure that your texts always strike the right tone and are grammatically correct. These tools are integrated into apps like Mail, Notes, and third-party apps, making your daily communication much easier.

image design functions

With Image Playground, Apple Intelligence offers exciting ways to create images. You can choose from different styles - animation, illustration or sketch - and create fun images in seconds. This feature is built into apps like Messages and Notes and allows you to be creative and make your communications more visually appealing.

Image: Apple

Advanced photo and video search

Finding photos and videos is revolutionized with the integration of Apple Intelligence. You can find specific photos and moments in videos using natural language. The new cleanup tool identifies and removes distracting objects in the background without affecting the subject. The new Memories feature lets you create and arrange your stories using simple descriptions, making your photo and video library even more valuable.

Image: Apple

Improved Siri integration

Siri is now more powerful and contextual thanks to Apple Intelligence. It can now better understand the context of requests and provide helpful answers based on that. Siri helps you with everyday tasks and can perform hundreds of new actions in and between Apple and third-party apps. With the new elegant design and improved voice processing, Siri becomes an even more useful companion.

Integration of ChatGPT

Apple integrates access to ChatGPT across all platforms, so you can benefit from ChatGPT's expertise without having to switch between different tools. Siri can draw on ChatGPT's expertise when needed, answering your queries even more effectively. The integration protects your privacy by masking IP addresses and OpenAI not storing queries.

Image: Apple

Apple Intelligence: A Milestone in Personal AI

Apple Intelligence marks a significant step in the development of personal AI systems. With a strong focus on privacy and deep integration into Apple devices, this technology offers revolutionary features for speech processing, image design and communication. Apple remains true to its mission to create innovative products and leave the world better than we found it. Experience the future of personal intelligence with Apple Intelligence and discover how it can make your everyday life easier. Apple Intelligence will be available this fall as part of iOS 18, iPadOS 18 and macOS Sequoia. (Image: Apple)

  • macOS Sequoia: New features for your Mac
  • watchOS 11: New possibilities for your Apple Watch
  • iPadOS 18: All new features and improvements
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  • AirPods: New features for communication & interaction
  • Apple Vision Pro: Available in Germany from July 12th
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Tags: Apple ServicesApple IntelligenceiOSiOS 18iPadOSiPadOS 18macOSmacOS 15WWDCWWDC 2024
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Milan Jovicic

Milan Jovicic

Milan founded Apfelpatient in 2016 and has been responsible for all editorial content since 2018 – news, rumors, how-to guides and product reviews. Here, Apple devices aren't review units kept for two weeks, they're everyday tools: from iPhone to MacBook Pro, MacBook Air and iMac all the way to Apple Vision Pro, at least one device from every product category is in daily use, many of them replaced every year. Every menu path in a guide is checked on the device before it goes live.

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