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A U-turn by the EU: iMessage remains exclusive to Apple users

Milan Jovicic by Milan Jovicic
February 13, 2024 - 11:31 PM CET
in Apple News
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iMessage Apple EU

Alanya, Turkey - April 26, 2022: Man hand holding iPhone 13 with social networking service iMessage on the screen. iPhone 13 was created and developed by the Apple inc.

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The European Union has made a significant decision regarding iMessage interoperability. This development not only sheds light on the dynamics between tech giants and regulators but also has potential implications for the future of the messaging landscape in Europe.

In the digital era, messaging has become an integral part of our everyday lives. Apple, as one of the leading technology giants, plays a crucial role in this with its popular messaging service iMessage. The European Union had initially taken measures to force iMessage to be interoperable with other messaging services. But now, surprisingly, it has backtracked and not forced Apple to open iMessage to competitors.

iMessage remains unaffected by DMA

The EU's Digital Markets Act, passed in 2022, originally imposed certain restrictions on gatekeeper services such as the App Store and messaging platforms. Apple initially confirmed that iMessage fell under this definition. However, the company later retracted its statement, arguing that iMessage was not used enough in Europe to meet the criteria for gatekeeper status. This reasoning led the EU to close its investigation hired and exempted iMessage and Microsoft's Bing from the restrictions of the Digital Markets Act.

EU wants to continue monitoring the market

The EU's decision was based on a thorough review of Apple and Microsoft's arguments and consideration of input from relevant stakeholders. Consequently, iMessage is not subject to obligations to exchange messages with third-party services or to enable video calls across different platforms. Despite this development, Apple plans to make iMessage support the RCS standard from 2024, a decision that could further change the messaging landscape in Europe. However, the European Union reserves the right to continue monitoring the market and take action if necessary. (Photo by DenPhoto / Bigstockphoto)

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Milan Jovicic

Milan Jovicic

Milan founded Apfelpatient in 2016 and has been responsible for all editorial content since 2018 – news, rumors, how-to guides and product reviews. Here, Apple devices aren't review units kept for two weeks, they're everyday tools: from iPhone to MacBook Pro, MacBook Air and iMac all the way to Apple Vision Pro, at least one device from every product category is in daily use, many of them replaced every year. Every menu path in a guide is checked on the device before it goes live.

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