Apple is launching a new iPhone 17 Air model that impresses at first glance: extremely thin, sleek, and completely different from the Pro models. But despite its design, according to an internal report, it's anything but intended for the masses. Apple itself estimates that 90 percent of users won't be happy with this model. Find out why this is the case and what you should look out for here.
If you're looking for a new iPhone, you'll likely have to choose between the iPhone 17 Pro Max and the iPhone 17 Air this year—at least if you're the kind of person who wants the latest and greatest. The iPhone 17 Pro Max offers powerful camera features, top performance, and everything you'd expect from a flagship. The iPhone 17 Air, on the other hand, focuses on design. It's extremely thin, but this look comes with some drawbacks. And that's precisely why it's not suitable for everyone.
What makes the iPhone 17 Air special
The iPhone 17 Air is one thing above all else: thinner than any other iPhone before it. The design is at the heart of it all – minimalist, light, and slim. For some, this may be exactly the right approach. But Apple knew from the start that this design would require certain compromises. The biggest limitation is the battery.
Battery life is a problem
Internal tests show that only about 60 to 70 percent of users can get through a full day with the iPhone 17 Air without having to recharge it. Conversely, this means that around 30 to 40 percent will have to plug in occasionally – and for many, this is simply not practical in everyday life. Apple is apparently working on a solution, albeit one that is questionable. There is said to be a special case for the iPhone 17 Air that contains an additional battery. Three sources familiar with the matter report that this accessory is already in development. The problem: If you buy a thin iPhone, you probably don't want to put it in a thick battery case. This would negate the device's only advantage – its slim design.
You need reserves – every day
If you regularly go to bed with less than 30 percent battery life remaining, the iPhone 17 Air isn't for you. The device is aimed at users who either spend very little time on screens or are consistently energy-efficient. While the exact battery capacity isn't yet known, one thing is clear: it won't be much.
You also have to make compromises in terms of performance
The iPhone 17 Air will most likely not feature the latest Pro chip. Instead, it will likely use a base model of the chip. This means you won't get the same performance as you would with an iPhone 17 Pro or Pro Max when playing demanding games, using AI features, or intensive multitasking.
Only one camera – probably
You'll also have to limit yourself when it comes to the camera. While the Pro models offer multiple camera systems, the iPhone 17 Air is likely to be equipped with only the main camera. An ultra-wide-angle lens, a telephoto lens, or LiDAR scanner are unlikely to be included. Those who only occasionally take photos will be able to live with this. But for anyone who regularly takes photos or videos, this is a real disadvantage.
Apple deliberately produces little of it
According to a report, Apple is allocating only around 10 percent of its production capacity to the iPhone 17 Air. By comparison, around 40 percent is allocated to the iPhone 17 Pro Max and about 25 percent to the iPhone 17 Pro. The remainder is used for the standard iPhone 17 model. This clearly shows that Apple itself doesn't expect the Air model to be a box office hit—rather, it's a niche product.
For whom the iPhone 17 Air still makes sense
There's a small group of users for whom the iPhone 17 Air actually makes sense. You're one of them if you:
- attach great importance to design and want the thinnest iPhone
- you use your iPhone only a little (emails, messages, a bit of surfing)
- have enough battery left in the evening
- only take photos with the main camera
- and do not need particularly high performance
If that applies to you, the iPhone 17 Air could be just the right device for you. For everyone else, it's best to stay away from it or consider a second device.
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The iPhone 17 Air is not for the mass market
The iPhone 17 Air looks good and certainly feels good – but that's about it. The battery life is poor, the camera is limited, and the performance is reduced. And even Apple apparently assumes that 90 percent of users wouldn't be satisfied with it. If you want to play it safe, you're better off going for the iPhone 17 Pro or Pro Max. The iPhone 17 Air is a special device for a very specific target group. If you know you belong to that group, you can take a look. Everyone else should keep looking. The best products for you: Our Amazon storefront offers a wide selection of accessories, including those for HomeKit. (Image: Shutterstock / Primakov)
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