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DeepSeek in focus: Efficient AI from China with global consequences

Milan Jovicic by Milan Jovicic
January 28, 2025 - 17:25 CET
in Apple Insights
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DeepSeek China

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Within a very short time, the Chinese AI app DeepSeek has reached the top of the app store and is causing a stir in the technology industry. While Apple Intelligence, ChatGPT and Google Gemini have so far conquered the market for generative AI, DeepSeek is bringing new dynamics into play. But behind the meteoric rise are both technical innovations and political and economic challenges. Here you can find out everything about the development, the special features and the possible consequences of this app.

The name DeepSeek is currently on everyone's lips in the technology and financial world. The app was released less than a week ago and has quickly become a central topic in the AI debate. While the technology behind DeepSeek isn't necessarily revolutionary, the way it's used is a prime example of efficiency and innovation. At the same time, the app's Chinese origins raise questions in many countries that go far beyond the technology.

A rapid rise with limited resources

DeepSeek is a chat app that works similarly to ChatGPT. You can ask it questions or give it tasks, and the app will give you precise answers using a large language model. What's special about DeepSeek, however, is not how it works but how the app was developed and how few resources were needed to do it. DeepSeek's language model, DeepSeek-V3, was released back in December, but as an open source model. Unlike proprietary models like those from OpenAI or Google Gemini, DeepSeek can be downloaded and used by anyone. This decision was made not only for strategic reasons but also for practical reasons.

DeepSeek shows: Innovation is possible without billions in investments

Due to restrictions on the supply of AI chips to China, the developers had to find alternative ways to train and run the model. Instead of relying on expensive hardware, the team developed a resource-efficient system that only uses the relevant parts of the model to reduce costs. And the costs were indeed minimal: According to reports, DeepSeek only needed $5.58 million to train the model. In comparison, Microsoft invested $1 billion in OpenAI, and the US government has even promised $500 billion for the AI project Stargate. DeepSeek has thus proven that innovation does not always have to be expensive.

The economic consequences

The sudden popularity of DeepSeek has given the financial markets a real shock. Large AI players and chip manufacturers in particular felt the effects. The shares of Nvidia, one of the largest manufacturers of AI hardware, fell by as much as 17 percent, causing a loss of more than 600 billion dollars in market value - and all of this in just one day. Other companies such as Microsoft and Meta also suffered share price losses, while Apple seemed surprisingly unaffected. The setback was particularly hard for Nvidia, as DeepSeek has shown that AI models can be operated efficiently without expensive hardware. This raises questions about whether the market will continue to rely on high-end hardware in the long term.

Technical challenges and security concerns

Despite its success, DeepSeek is already facing some challenges. A distributed denial of service (DDoS) attack on the app's services has forced the company to restrict new account registrations. Currently, only users from China with a phone number with the country code +86 can create new accounts. While existing users can still use the app without issues, the restrictions could hamper international growth. Additionally, there are geopolitical hurdles. Since the app is from China, it is likely to be met with skepticism in the West. The US has taken action against Chinese technology companies such as Huawei in the past and has scrutinized TikTok. If DeepSeek continues to grow in popularity, similar allegations could arise - such as that the app poses a security risk. This could lead to investigations, restrictions or even bans.

What makes DeepSeek different?

Despite the challenges, DeepSeek remains an impressive example of how technological innovation is possible even with limited resources. Here are the key factors that set DeepSeek apart from other AI apps:

  • Open source approach: Instead of proprietary software, the language model is freely available to everyone. This allows other developers to create their own projects based on DeepSeek.
  • Resource efficiency: Through the intelligent use of hardware and the focus on relevant query areas, operating costs are massively reduced.
  • Rapid development: While Western AI projects often require years of development, DeepSeek has brought a competitive product to market in just a few months.

The risks for the AI industry

DeepSeek has shown that the dominance of the big players in the AI market is not unassailable. But the app's success could have lasting damage to Western AI efforts. Tech investor Marc Andreessen has already called DeepSeek the "Sputnik moment of AI" - a reference to the shock that the Soviet Union caused when it launched its first satellite in 1957. Even if DeepSeek fails due to geopolitical tensions or regulatory hurdles in the West, the app has proven that there is another way. At a fraction of the cost, a model has been developed that challenges the established giants. That alone is enough to turn the industry on its head.

DeepSeek: A Symbol of Efficiency with Obstacles

DeepSeek is more than just another AI app – it's a symbol of efficiency and innovation in an industry previously dominated by a few big names. But success doesn't come without challenges. Technical issues, security concerns, and geopolitical tensions could slow the app's development. For the tech world, DeepSeek remains an exciting case study. It demonstrates that new approaches can challenge established rules. Whether DeepSeek will prevail in the long term or disappear as a short-lived phenomenon remains to be seen. One thing is certain, however: the app has already given the AI world important impetus. Looking for fresh accessories? Check out our Amazon Storefront , where you'll find a wide selection of products from leading brands – ideal for HomeKit and many other applications! (Image: Apfelpatient)

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Milan Jovicic

Milan Jovicic

Milan founded Apfelpatient in 2016 and has been responsible for all editorial content since 2018 – news, rumors, how-to guides and product reviews. Here, Apple devices aren't review units kept for two weeks, they're everyday tools: from iPhone to MacBook Pro, MacBook Air and iMac all the way to Apple Vision Pro, at least one device from every product category is in daily use, many of them replaced every year. Every menu path in a guide is checked on the device before it goes live.

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