You may be wondering when a new model of Apple TV will be released, especially if you already own the current model and are considering whether an upgrade would make sense. The rumor mill is churning, and there's exciting news you don't want to miss. Below, we round up the latest speculation and information about the next generation of Apple TV, including possible new features and a surprisingly low price.
The current Apple TV 4K has found many fans since its launch in October 2022. With a faster A15 Bionic chip, a larger storage option, HDR10+ support, and a starting price of 169 euros, it's a popular device for streaming lovers. But technology is advancing, and Apple isn't resting on its laurels. So what can you expect from a new model?
Latest specifications and improvements
The current generation Apple TV 4K brought some notable improvements in October 2022. It features an A15 Bionic chip that offers significantly faster performance compared to the previous model. With the option to choose up to 128GB of storage, users can store more apps and content without worrying about space. The device is also slightly thinner and lighter, making it even more attractive.
Rumors about a new model
Back in January 2023, Bloomberg's Mark Gurman reported that Apple is working on a new version of the Apple TV, which is set to be released in the first half of 2024. This version is expected to have a faster processor and may come to market at an even lower price. Renowned Apple analyst Ming-Chi Kuo even suspects that the price could be under $100. This would be a strategic move by Apple to compete with cheaper streaming devices from Google, Amazon and Roku.
Possible announcement at WWDC 2024
With only a month left in the first half of 2024, it will be interesting to see if Apple will unveil the new model at the WWDC keynote on June 10. WWDC is traditionally a place for big announcements, and a new Apple TV could cap off the event. However, there are no firm rumors of hardware announcements for this event so far. It seems that a new model could not be released until fall of this year.
Comparison of previous Apple TV models
A look at the announcement dates of the last five Apple TV models shows that Apple does not always follow a fixed schedule:
- Third-generation Apple TV 4K: October 2022
- Second-generation Apple TV 4K: April 2021
- First generation Apple TV 4K: September 2017
- Apple TV HD: September 2015
- Third generation Apple TV: March 2012
This list makes it clear that it is difficult to discern an exact pattern for Apple TV's release cycles.
Future features and design
While major design changes for the next Apple TV model have not yet leaked, there is interesting speculation about future innovations. According to Gurman, Apple is considering equipping a future model with a built-in camera. With the introduction of the FaceTime app in tvOS 17, users can already make video calls using the rear camera of a connected iPhone or iPad. An integrated camera would simplify this process considerably and make the Apple TV even more attractive.
Apple TV 2024: Low price and new features in focus
While it's still uncertain when exactly the new Apple TV will launch, rumors are promising. A faster processor and a potential sub-$100 price tag could make the device a real contender in the streaming market. Stay tuned for Apple's announcements, especially at the upcoming WWDC keynote. With this information, you'll be well prepared to welcome the next generation of Apple TV. Looking for new accessories? Then check out our Amazon Storefront – there you'll find numerous products from leading providers, including products for HomeKit and more! (Photo by Unsplash / Omar Rodriguez)
