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New M3 Macs from Apple: Exciting upgrades expected

Milan Jovicic by Milan Jovicic
December 10, 2023 - 17:57 CET
in Apple Rumors
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Apple M3 Macs

Image: Apple

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Apple is gearing up to release its next M3 Mac devices, with new MacBook Air models expected to launch in March. While these updates could be a welcome upgrade for some users, high-end Mac enthusiasts may have to wait some time before M3-capable versions of the Mac Studio and Mac Pro appear.

Apple has already impressed the world with the launch of its M3 versions of the 24-inch iMac, 14-inch MacBook Pro, and 16-inch MacBook Pro. But the company has more in store and plans to upgrade more products to the M3 generation.

M3 MacBook Air Update in March: What can we expect?

The rumor mill is bubbling and loud According to Mark Gurman, author of Bloomberg's "Power On" newsletter, we can expect updated MacBook Air models in March. These new versions, internally designated J613 and J615, aren't expected to bring groundbreaking design changes, but they will boast improved specifications. It's important to note, however, that the launch of these models is likely more aimed at those who still own older M1 or Intel Macs than at M2 owners. The M2 version of the 15-inch MacBook Air has been available since June, and an overly rapid upgrade cycle could be unattractive to these users. One interesting aspect of this upcoming release is the possibility that Apple will discontinue the M1 MacBook Air and instead position the M2 version as the new low-end model.

High-end models: Mac Studio and Mac Pro

While the MacBook Air series will soon be upgraded to the M3 chip, high-end users will have to wait a little longer. The high-end models, including the Mac Studio and Mac Pro, are not expected to be updated until late 2024 or possibly even 2025. This means that those waiting for powerful workstations will have to be patient. Apple obviously plans to focus on the wide range of Mac products before updating the high-end models. (Image: Apple)

  • Apple: These products are expected to be released in early 2024
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Milan Jovicic

Milan Jovicic

Milan founded Apfelpatient in 2016 and has been responsible for all editorial content since 2018 – news, rumors, how-to guides and product reviews. Here, Apple devices aren't review units kept for two weeks, they're everyday tools: from iPhone to MacBook Pro, MacBook Air and iMac all the way to Apple Vision Pro, at least one device from every product category is in daily use, many of them replaced every year. Every menu path in a guide is checked on the device before it goes live.

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