Well-known Apple analyst Ming-Chi Kuo predicts that the iPhone 2023 series, i.e. iPhone 15, will have a bigger difference between the regular and Pro models, as well as between the iPhone 15 Pro and the iPhone 15 Pro Max.
Now that the iPhone 14 series has been officially introduced, the rumor mill is focusing on the next iPhone generation. So if you don't want to read about it yet, even if this is not the first report on this, you should keep scrolling or think Article about Apple's new emergency satellite feature read. Be that as it may. Kuo reportedthat a survey of supply chain sources in China has revealed that Apple is ordering production of significantly more Pro models than regular iPhone models. According to Kuo, the total order for the two 14 Pro models amounts to about 85% of Apple's total orders. He also notes that the 14 Plus has the smallest order quantity (less than 51%).
Functional differences between iPhone 15 Pro and iPhone 15 Pro Max
The analyst notes that "pre-orders for Apple's high-end products have always been more popular in the early stages." However, he says the difference is more pronounced this time, "reflecting Apple's changing product segmentation strategy (only the Pros will receive major updates)." For the first time, Apple has kept its latest processor for the iPhone 14 Pro models and equipped the regular iPhone 14 with a version of last year's chip. Kuo believes this pattern will continue and that Apple will do more to increase the appeal of future Pro models. Kuo goes a step further:
Apple will also start differentiating the iPhone 15 Pro Max from the iPhone 15 Pro. This is the best way to generate more revenue/profit in a mature market with a precise product segmentation strategy.
Kuo doesn't make any predictions about what feature differences there might be between the iPhone 15 Pro and iPhone 15 Pro Max. However, it wouldn't be the first time Apple has done so - the iPhone 12 Pro Max had sensor-shift optical image stabilization, which the iPhone 12 Pro didn't have. (Image: Apple)
