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Apple Watch SE: Price reduction through plastic case?

Milan Jovicic by Milan Jovicic
July 7, 2024 - 17:51 CEST
in Apple Rumors
0
Apple Watch SE Case Plastic

Image: Apple

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The Apple Watch SE is facing a potential major change that could affect not only the design but also the price. According to a new report, Apple is testing a plastic version of the Apple Watch SE to reduce costs. This change could make the smartwatch accessible to even more users.

Are you looking for an affordable but powerful smartwatch? The Apple Watch SE could soon become even more attractive. Apple is working on a new version that may be made of plastic to reduce costs.

The current design of the Apple Watch SE

Currently, the Apple Watch SE is made of aluminum, similar to Apple's higher-end models. Since the last update in 2022, the back of the watch uses a "nylon composite material" instead of ceramic. This choice of material has already helped reduce costs without compromising quality.

Planned changes: Plastic housing

In a new report by Bloomberg journalist Mark Gurman, it is explained that Apple plans to replace the aluminum casing of the Apple Watch SE with rigid plastic. This change could significantly reduce the price of the smartwatch, making it an even more attractive option for budget-conscious buyers. The report does not provide further details, but the obvious benefit of this change is that it could reduce manufacturing costs.

comparison with competing products

The current starting price of the Apple Watch SE is 279 euros. For comparison: Samsung's cheapest smartwatch starts at 199 euros. By switching to plastic, Apple could further reduce the price of the Apple Watch SE and thus make it more competitive. This would help Apple to compete even better in a highly competitive market and appeal to more customers.

impact on the user experience

Using plastic instead of aluminum could also affect the user experience. While plastic is lighter and potentially less prone to scratches, it could also be perceived as less premium. Apple therefore needs to ensure that the new Apple Watch SE offers high quality and durability despite the cheaper material.

future prospects

The launch of a plastic Apple Watch SE could be a new step in Apple's strategy to offer high-quality technology at affordable prices. If these changes prove successful, Apple could consider other cost-saving measures for other product lines in the future. The Apple Watch SE would thus play a key role in Apple's efforts to expand access to its products and appeal to a wider audience.

Apple Watch SE: Cheaper case and its market impact

The potential changes to the Apple Watch SE could have a significant impact on the market. With a plastic casing, Apple could reduce costs and make the smartwatch attractive to even more users. Stay tuned to follow the latest developments and find out when the new Apple Watch SE will be launched. Apple remains innovative and strives to make its technology accessible to everyone - and the next generation Apple Watch SE is another step in that direction. (Image: Apple)

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Milan Jovicic

Milan Jovicic

Milan founded Apfelpatient in 2016 and has been responsible for all editorial content since 2018 – news, rumors, how-to guides and product reviews. Here, Apple devices aren't review units kept for two weeks, they're everyday tools: from iPhone to MacBook Pro, MacBook Air and iMac all the way to Apple Vision Pro, at least one device from every product category is in daily use, many of them replaced every year. Every menu path in a guide is checked on the device before it goes live.

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