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Simple, intuitive, exciting: The redesigned Apple TV app

Milan Jovicic by Milan Jovicic
December 11, 2023 - 8:55 PM CET
in Apple News
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Apple TV app

Image: Apple

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The world of streaming has a new star in the sky: the redesigned Apple TV app. This exciting development promises a viewing experience that is second to none. Apple has now presented a revised version of its Apple TV app that lets users immerse themselves in an even more exciting world of digital entertainment. With a fresh, intuitive user interface, it is easier than ever to experience Apple Original series and films, live sports, blockbusters and TV shows on a variety of Apple devices as well as on smart TVs, streaming sticks and game consoles.

The highlights of the new Apple TV app are many and promise a revolutionary streaming experience. The redesigned sidebar of the user interface makes it a breeze to navigate the app. It offers users easy access to Apple TV+, the home of award-winning Apple Original series and films, the MLS Season Pass for sports fans, the Store, where popular films are available to buy or rent, as well as quick access to channels and apps they already subscribe to, such as Disney+, Paramount+ and more.

The new user interface in focus

Eddy Cue, Apple’s Senior Vice President of Services, emphasizes the user-friendliness of the new app:

The redesigned Apple TV app makes it easier than ever for users to watch the shows, movies, and sports they love, with an intuitive interface that puts content first. Our goal is to ensure that, with so much content available, users' favorites are always just a tap away.

The sidebar also introduces an exciting new feature: "Home," a unified program guide that brings together all the series, films and sporting events your heart desires. Here, users can explore all subscribed channels or linked apps in detail in the "Channels & Apps" sections. Among other things, "Home" offers collections such as "New Series & Films," "Top Charts," "Trending," and "For You," which offer viewers the best recommendations for new, popular content tailored to their preferences.

Apple TV app
Image: Apple

The revised “Store” tab

But that's not all. On Apple TV devices, the sidebar will also include Profiles, allowing households to quickly switch between different users. This provides even more personalization of Up Next and the content recommendations offered across the entire app. The updated Store tab in the Apple TV app bundles movies and TV shows into one offering, making it easier for users to access all available content to rent or buy. In addition, there is a new section called Add Channels and Apps, which allows users to discover and add popular streaming services.

Apple TV app
Image: Apple

Redesigned Apple TV app: The future of streaming starts today

Starting today, the iTunes Store app on iPhone and iPad, and the iTunes Movies and iTunes TV Shows apps on Apple TV 4K and Apple TV HD will also direct users to the Apple TV app, allowing them to find previous purchases and watch all their favorite TV shows and movies in one place. The redesigned Apple TV app promises a revolutionary viewing experience that raises the bar for the streaming experience to a new level. With its intuitive interface and innovative features, discovering and watching content is easier than ever. Experience the future of streaming with the Apple TV app and enjoy entertainment at the highest level. Looking for new accessories? Then take a look in our Amazon Storefront Stop by – there you'll find numerous products from leading providers, including those for HomeKit and more! (Image: Apple)

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Milan Jovicic

Milan Jovicic

Milan founded Apfelpatient in 2016 and has been responsible for all editorial content since 2018 – news, rumors, how-to guides and product reviews. Here, Apple devices aren't review units kept for two weeks, they're everyday tools: from iPhone to MacBook Pro, MacBook Air and iMac all the way to Apple Vision Pro, at least one device from every product category is in daily use, many of them replaced every year. Every menu path in a guide is checked on the device before it goes live.

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