Sideloading in Europe: Apple's new features for users

Apple recently made a big announcement that will change the user experience in the European Union (EU). With the upcoming iOS 17.4 update, sideloading will be available for EU users. In conjunction with this, Apple also unveiled a strategy on how it will label apps from third-party app stores to inform and protect EU users. In this article, we will go into more detail about this announcement and discuss in detail the measures Apple is taking to ensure safety and transparency for its users.

The world of the mobile app market is constantly changing, and Apple has always strived to ensure the safety and security of its users. However, with the introduction of sideloading to EU users, Apple faces new challenges. Labeling apps from third-party sources is a step in the right direction to ensure users can make informed decisions. In the following sections, we will take a closer look at how Apple will implement these changes.

Changes to the “protection and information” of EU users

App Store product page labels: One of the most important measures Apple is introducing is app labeling on the App Store product page. These labels inform users when an app uses an alternative payment method. This creates transparency and allows users to easily identify an app's origin and payment options.
In-app information sheets: To further inform users, we are introducing "in-app information sheets." These sheets will inform users when they can no longer pay with Apple and when a developer instructs them to use an alternative payment provider. This will ensure that users are up to date on all payment options in the app.
New app review processes: Apple is also planning new app review processes to ensure that developers share accurate information about transactions processed through alternative payment providers. This is intended to prevent fraud and abuse and ensure user safety.
Enhanced data portability: To increase control over their data, EU users can now access Apple's data and privacy page and retrieve new data about their App Store usage. They can export this data to authorized third parties, further strengthening data transparency and control for users.

Apple App Store features not available with sideloading

However, it is important to note that when sideloading, i.e. using third-party app stores, some of the proven Apple App Store features and protections will not be available. These include:

Report a problem: The ability to report problems with apps directly through the Apple App Store will not be available.
Family sharing: Sharing app purchases within the family is not supported when sideloading.
Ask to purchase: When sideloading, developers will not be able to directly ask users to purchase content or subscriptions.
Apple also notes that the company will not process refunds for third-party app purchases and will have "fewer options to support customers who encounter issues, fraud, or scams."

Sideloading will lack some proven Apple App Store features

With the upcoming rollout of sideloading for EU users, Apple has taken a big step towards diversity. The planned labels and information sheets will help users make informed decisions about their app usage. The new app review processes and enhanced data portability strengthen control over personal data. However, it is important to note that sideloading will lack some proven Apple App Store features. Users should be aware of these differences and make their decisions accordingly. Apple continues to focus on innovation and security to provide its users with the best possible experience. For more information, visit Apple's developer site available. (Photo by Unsplash / Sunrise King)