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Netflix has started testing a new method to combat account sharing and password borrowing. However, this is the first stage of a new system, the goal of which should already be clear.
It was only a matter of time, right? Netflix has begun cracking down on password sharing. The move comes as part of a test the company simply calls a "test." So-called password borrowers are asked to log in to their own accounts. Interestingly, they can decline the suggestion and still continue using the "borrowed" account. The announcement states:
If you do not live with the owner of this account, you will need your own account to continue.
The message includes the option to "Join free for 30 days" or, if you're the account owner, to verify the account with a 2FA code via email or text message. The third option is "Verify later." So, theoretically, it wouldn't be a problem to click "Verify later" and continue renting the account, right? It is. It remains unclear how many times users can click "Verify later" without Netflix automatically blocking their access.
Account sharing: Netflix will enforce terms and conditions permanently
Netflix explained to The Streamable that the change is intended to ensure that people using Netflix accounts are authorized to do so. However, the wording of the response already suggests the ultimate goal. Currently, the "test" appears to be limited to TVs. However, it's expected that it will soon be expanded to all devices. To be fair, though, Netflix has been very lax when it comes to account sharing. A survey found that 50 percent of Netflix users share their passwords. The bottom line is that this results in financial losses for the company. Therefore, it's likely that the streaming service will enforce its terms and conditions more strictly in the future, as they state that account sharing is prohibited. (Photo by PavelMuravev / Bigstockphoto)
The relevant passage states:
The Netflix service and all content viewed through our service are intended for your personal and non-commercial use only and may not be shared with anyone outside of your household.
