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App Store privacy label: Apple launches new website

Milan Jovicic by Milan Jovicic
11. March 2021 - 20:32 CET
in Apple News
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App Store privacy labels

Image: Apple

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Apple today updated its privacy website with a new section called “Labels,” which lists privacy labels for all Apple apps.

With the title “Transparency is the best policy”, Apple wants to provide users with further information on the new website about how Apple apps handle their personal data. In the Introduction is it [called:

Our privacy labels are designed to help you understand how apps handle your data, including the apps we develop at Apple. This page brings together the privacy labels for our iOS, iPadOS, macOS, watchOS, and tvOS apps in one place.

Apple does not track users

Apple has provided privacy labels for its own apps since the labels feature was introduced last year, albeit on individual support pages. This new Labels section makes it easier by listing all apps in one place and in alphabetical order. Privacy labels are available for Apple's apps in iOS, iPadOS, macOS, watchOS, and tvOS, so some apps like GarageBand appear more than once. Apple has also included labels for developer tools like Xcode and even the App Store itself, providing a very comprehensive level of privacy information. Cupertino explains that users will not find any data under "Data Used to Track You" because Apple does not track users. Apple emphasizes that the company holds itself to a higher standard than all other developers, who are allowed to track users if they get their permission through the App Tracking Transparency framework, which will be enforced starting with iOS 14.5.

App Store: Data protection labels have been mandatory since December 2020

Since December 2020, developers have been required to disclose a kind of "nutritional labeling" of their applications. This is intended to give consumers a better overview of an app's privacy practices. The new privacy resource describes several important categories to consider, such as data types, data usage, data linked to users, tracking, links to privacy, and how to answer questions about app privacy. According to Apple, the goal is to better inform users about the privacy practices of each application. Apple requires developers to fill out the labels when submitting new apps and app updates to the App Store. But the labels work on an honor system. The company has already stated that it "conducts routine and ongoing reviews of the information provided" and works with developers to correct any inaccuracies. Apps that do not meet the requirements will be removed from the App Store. (Image: Apple)

  • iOS 14.5: Apple announces "App Tracking Transparency"
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Milan Jovicic

Milan Jovicic

Milan founded Apfelpatient in 2016 and has been responsible for all editorial content since 2018 — news, rumors, guides, and product reviews. Apple devices here are not test units on loan for two weeks but everyday tools: from the iPhone through MacBook Pro, MacBook Air, and iMac to the Apple Vision Pro, at least one device from nearly every product category is in daily use, many of them replaced annually. Every menu path in a guide is verified on the device before it is published.

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APFELPATIENT brings you the latest Apple news, product updates, guides, reviews and tips across the entire Apple ecosystem — from the iPhone to the Mac to the Apple Vision Pro. From the first rumors to confirmed news: researched responsibly.

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