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Apple's Chief Design Officer Sir Jonathan Paul "Jony" Ive is leaving the company after more than 20 years. He wants to start his own independent design company and Apple will be his first client.
Apple has announced in a press release that Jony Ive will be leaving the company as an employee and starting his own design company. Apple will be one of the most important customers of his new company. According to the statement, the design company will be called LoveForm and will launch in 2020. Of course, LoveForm will serve other customers in addition to Apple - but Cupertino will remain number 1.
In an interview with the Financial Times, Sir Jonathan was very open. He said he hopes for a long-term collaboration with Cupertino – even if he will no longer be an Apple employee. "Jony is a unique figure in the design world and his role in Apple's revival cannot be overstated," said CEO Tim Cook. The news not only affects die-hard fans but also investors. The share price fell after the market closed following the announcement. Jony Ive led Apple's design team since 1996 and was considered one of the most important employees in Cupertino. Ive will be succeeded by Evans Hankey, Vice President of Industrial Design, and Alan Dye, Vice President of Human Interface Design. Prime Day offer – Amazon Music Unlimited subscription heavily reduced (Image: Apple)
