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Apple caused quite a stir again this year when the company presented the latest generation of products at its annual iPhone keynote. The focus was of course on the iPhone 16, accompanied by new AirPods, the revised Apple Watch Series 10 and other new products. But alongside the innovations, there were also products that were quietly discontinued. Below you will find out everything about the products that Apple removed from its range after the big event and the reasons behind these decisions.
The technology industry is evolving at a rapid pace, and Apple is a prime example of rapid change. With each new product launch, older models disappear from the shelves, often without much fanfare. There are often interesting details that hint at the company's future strategy.
Discontinuation of the iPhone 15 Pro and iPhone 15 Pro Max
With the launch of the iPhone 16, Apple has, as expected, discontinued the iPhone 15 Pro and Pro Max. These models, which only saw the light of day a year ago and were praised for their titanium design, have now disappeared from the online store. This is in line with a strategy that Apple has been pursuing for years. Instead of keeping older flagship models in the range, Apple is drawing attention to the new models or to the cheaper entry-level iPhones.
The end of the iPhone 13
The iPhone 13, which was introduced in 2021 and was known for its improved battery life, new camera system and smaller notch, is now also a thing of the past. Since its launch, the price has been reduced several times. But now the iPhone 14 has taken that place and the iPhone 13 has been removed from the range. Here, too, Apple is clearly focusing on new models and is signaling to you: If you are looking for an iPhone with good performance and an attractive price-performance ratio, you should take a look at the iPhone 14 now.
Apple Watch Series 9
The Apple Watch Series 9 is also one of the products that was discontinued after the launch of the Apple Watch Series 10. With the Series 10, Apple is focusing on larger displays, a new speaker and an elegant jet black surface. Stainless steel has been replaced by polished titanium. While older models traditionally do not remain in the range, Apple is showing with the new Series 10 that technological innovations are possible without increasing prices.
AirPods Max (Lightning)
The AirPods Max with Lightning connector are a thing of the past. Apple has introduced a new version of the AirPods Max with USB-C, which offers identical hardware but new color options. The original AirPods Max, however, have been discontinued. Although the price of 579 euros is still high, the new AirPods Max lacks some features, such as the Adaptive Audio and improved noise cancellation of the AirPods Pro. For you, this could mean that there could be attractive offers for the older Lightning models in the near future.
AirPods 2 and 3
The AirPods 2 and 3 have been replaced by the introduction of the AirPods 4. These new models offer you two options: a cheaper version for 149 euros with spatial audio and the H2 chip and a version with active noise cancellation starting at 199 euros. With these two new variants, Apple is completely replacing the AirPods 2 and 3, which means you should consider whether you want to rely on the new features of the AirPods 4.
fine fabric iPhone cases
A particularly controversial decision was the discontinuation of the fine-weave iPhone cases, which were introduced just last year as an environmentally friendly replacement for leather cases. These cases, which were actually marketed as a premium product, failed to meet high expectations. Many users complained about their susceptibility to scratches. Apple seems to have recognized this and removed the fine-weave cases for the iPhone 15 models from the range. If you are still interested in this material, fine-weave MagSafe wallets and Apple Watch straps are still available.
Apple's Market Cleanup Strategy: Opportunities for Bargain Hunters
Apple remains true to its strategy of cleaning up the market with each new product launch and replacing older models with more modern alternatives. For you as a consumer, this opens up opportunities to purchase older models at attractive prices - be it the iPhone 15 Pro or the AirPods Max with Lightning. On the other hand, Apple shows that it is continuously striving for improvements, be it through the introduction of new products or by focusing on sustainability with more environmentally friendly materials. However, the discontinuation of the fine fabric cases makes it clear that not every innovation is a success right away. In the end, it remains exciting to see what developments Apple will pursue in the future - and which products will disappear from the scene next time. Are you looking for new accessories? Visit our Amazon Storefront – there you will find a variety of products from leading providers, including for HomeKit and more! (Image: Apple)
