Apple and other major tech companies have officially confirmed that they are subject to the new EU regulations, in particular the Digital Markets Act (DMA). This means that they must accept the rules for messaging apps, among others. The European Commission has named six companies, including Apple and Google, that must officially submit to the law. This development has far-reaching implications for the digital space and consumer protection, as well as for innovation and fair competition in the EU.
The Digital Markets Act (DMA) came into force on 1 November 2022 and is applicable since 2 May 2023. The law affects companies that act as “gatekeepers” defined and have a dominant position in the online market. One of the main requirements of the DMA is the interoperability of messaging apps. There are also other regulations, such as access to third-party app stores. Companies that do not comply with the DMA regulations may be subject to investigations and sanctions by the EU.
Gatekeeper in Focus
Under the DMA rules, companies like Apple that qualify as gatekeepers must make certain changes, such as allowing third-party app stores and allowing side-loading of apps on iPhones. In addition, Apple and other tech gatekeepers must allow developers to use alternative payment systems rather than forcing them to use their own system. The DMA rules also aim to promote competition by preventing gatekeepers from favoring their own services over those of competitors.
Apple in Transition: The Impact of DMA Rules
The EU defines gatekeepers as large online platforms with a significant user base and high market capitalization. The purpose of the DMA is to create a fair playing field for competing services and ensure consumer protection. Companies that violate the DMA rules can be fined up to 10% of their global turnover, and for repeat offenders the penalty can be increased to 20%. The EU will now also confirm the gatekeeper status of the companies and announce the confirmation by September 6, 2023. After that, the companies will have six months to comply with the DMA rules. Apple has already participated in a hearing dealing with a complaint from Spotify regarding the anti-steering of Apple Music. This issue also falls under the DMA rules. (Photo by Unsplash / Carles Rabada)
