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“Boycott Apple” campaign could halve iPhone sales in China

Milan Jovicic by Milan Jovicic
May 29, 2019 - 3:04 PM CEST
in Apple News
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Photo by Unsplash

Photo by Unsplash

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The trade war between China and the USA continues to escalate – on May 20th It was announced that Google had to withdraw the Android license from the Chinese smartphone manufacturer Huawei. As a result, “Boycott Apple” was relaunched.

Donald Trump's latest decree forced Google to withdraw the Android license from Chinese smartphone manufacturer Huawei. This step means that future Android updates will no longer be available on all Huawei and Honor devices. The Chinese response is: boycott Apple! Although the iPhone producer has been praised and even defended by its competitor Huawei, an old campaign is still making itself felt. Now analysts from the Citi Group have spoken out and issued a warning. According to them, the anti-Apple campaign in China could halve iPhone sales. Experts from the major bank HSBC have already issued a similar warning and lowered the price target for Apple shares from 180 to 174 US dollars. Goldman Sachs also recently warned of retaliatory measures from China. The investment bank's analysts predicted a drop in sales of at least 30 percent.

“Boycott Apple” gains momentum

The Citi Group report suggests even worse times are ahead for Apple. The bank writes that the escalating trade war between China and the US has made the situation significantly worse due to the Trump administration's recent ban. According to the report, the Chinese government will look for a way to strike back - and Apple is an obvious target. Apple investors also believe that it is possible that China could completely ban the sale of Apple products in the country. According to Citi Group, the consequences for Apple could be dire even without interference from the Chinese government, as the "Boycott Apple" campaign continues to gain momentum. "The US trade war with China will cause Chinese citizens to turn away from Apple and buy domestic mobile brands like Huawei instead," according to an analyst note.

China is putting pressure on high-tech metals

Huawei's CEO recently tried to calm tempers and rejected the idea of official retaliation against Apple - but Trump seems determined to stoke the fire. There is speculation that China will next respond by restricting "rare earths" - this has already been hinted at by a senior government official. These metals are used in particular for the production of smartphones, computers and other electronic devices. Such a shortage could lead to supply shortages around the world.

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Milan Jovicic

Milan Jovicic

Milan founded Apfelpatient in 2016 and has been responsible for all editorial content since 2018 — news, rumors, guides, and product reviews. Apple devices here are not test units on loan for two weeks but everyday tools: from the iPhone through MacBook Pro, MacBook Air, and iMac to the Apple Vision Pro, at least one device from nearly every product category is in daily use, many of them replaced annually. Every menu path in a guide is verified on the device before it is published.

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