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Augmented Reality: Facebook beats Apple to the punch

Milan Jovicic by Milan Jovicic
March 30, 2020 - 18:37 CEST
in Apple News
0
Woman in VR headset looking at holographic abstract interface of augmented reality. Concept of future technology of entertainment, virtual reality. Female face profile lit by 3d hud interface.

Woman in VR headset looking at holographic abstract interface of augmented reality. Concept of future technology of entertainment, virtual reality. Female face profile lit by 3d hud interface.

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Apple's interest in augmented reality has long been no secret. But Facebook is also very interested in augmented reality. 

According to a new report from The Information, Apple is said to have considered buying British company Plessey Semiconductors, a manufacturer of micro-LED displays for augmented reality devices. report:

Facebook has struck a deal to buy all of British company Plessey's augmented reality displays as the social network tries to build AR glasses that can overlay virtual objects on the real world. The deal could give Facebook an edge over Apple, which recently considered buying Plessey, one of the few AR display makers, two people familiar with the matter said.

Facebook confirms the deal and provides insight 

Apple's work in the field of augmented reality is already well advanced, as evidenced by frameworks like ARKit and RealityKit, among others. However, Facebook could now gain an advantage through the deal. Whether this will hamper Apple's future progress remains to be seen. The deal has already been confirmed by Facebook. In the process, the company stated that the development of true AR glasses will take "years"—the goal being to bring friends and family even closer together. Whether the implementation will be successful remains to be seen. You can find more on Apple and augmented reality in our archive. (Photo by Andrey Suslov / Bigstockphoto)

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Milan Jovicic

Milan Jovicic

Milan founded Apfelpatient in 2016 and has been responsible for all editorial content since 2018 – news, rumors, how-to guides and product reviews. Here, Apple devices aren't review units kept for two weeks, they're everyday tools: from iPhone to MacBook Pro, MacBook Air and iMac all the way to Apple Vision Pro, at least one device from every product category is in daily use, many of them replaced every year. Every menu path in a guide is checked on the device before it goes live.

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