This article may contain affiliate links. Learn more on our Partner Program page.
Apple's preparations for the launch of a future AR or VR headset continue. The company has filed additional trademarks with the name "Reality."
In May it was announced that Apple trademarked “realityOS” registered , the operating system for its long-reported AR/VR headset. It seems Apple isn't finished yet with its efforts to secure as many trademarks as possible for the device. Several trademark applications related to Apple have been found in several countries, including the US, EU, UK, Canada, Australia, New Zealand, Costa Rica, and Uruguay. They all refer to the terms "Reality One," "Reality Pro," and "Reality Processor."
AR/VR headset: Apple secures “Reality One,” “Reality Pro,” and “Reality Processor”
The filings that Bloomberg discovered are not registered directly by Apple. However, the applications follow the usual pattern for Apple trademark applications for upcoming products. The applications were registered to Immersive Health Solutions LLC, believed to be a shell company Apple created in February. This company was in turn registered by Corporation Trust Co., a firm used by companies trying to keep their applications secret and distance themselves from them. The applications also involved law firms large and small in each country that also have ties to Apple. Simpson Grierson, for example, handled the "Reality" applications in New Zealand. Apple had previously used the same firm to register the company name "Apple Sales New Zealand."
The market launch is expected in early 2023
While "Reality Processor" could be the name of a chip used in the headset, it's more likely that "Reality One" and "Reality Pro" are the names of the headset itself or connected systems. Both "One" and "Pro" are suffixes Apple has used for its products and services in the past. The Apple headset is said to be in an advanced stage of development and will be a premium device that is lighter and more comfortable to wear than its competitors. The headset, which is expected to cost up to $3,000, will reportedly feature two 4K OLED displays, 15 camera modules, and possibly support for eye tracking and hand gestures. Current speculation points to an early 2023 launch. (Image: Rendersbyjan)
