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Will Apple soon acquire Shazam?

Milan Jovicic by Milan Jovicic
August 23, 2018 - 1:35 PM CEST
in Apple News
0
Image: Shazam

Image: Shazam

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On December 11, 2017, Apple announced via press release that it wanted to take over the music recognition service Shazam. The EU then expressed concerns that Apple could become too powerful.

The purchase price is estimated at around 400 million dollars - making this one of the largest takeovers in Apple's history. The UK-based music recognition service has already worked very closely with Apple before. Siri's music search function was only made possible by Shazam. What exactly Apple's goals are with Shazam remain unknown.

No concerns

The EU Commission needed nine months to examine the takeover. Now the EU competition authorities appear to have approved the purchase.

The fear that Apple could gain unfair advantages in the music market was the real reason for the review.

An official announcement of the decision is expected in mid-September. There will also be no conditions for Apple to dictate the direction of the proceedings with the music recognition technology.

Apple could achieve greater advantages in music recognition by implementing the service directly into its own system. It remains to be seen whether the Shazam app will continue to exist.

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Tags: Apple ServicesApple MusicEUEU CommissioniOSiPhoneShazamSiri AI
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Milan Jovicic

Milan Jovicic

Milan founded Apfelpatient in 2016 and has been responsible for all editorial content since 2018 – news, rumors, how-to guides and product reviews. Here, Apple devices aren't review units kept for two weeks, they're everyday tools: from iPhone to MacBook Pro, MacBook Air and iMac all the way to Apple Vision Pro, at least one device from every product category is in daily use, many of them replaced every year. Every menu path in a guide is checked on the device before it goes live.

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