Apple TV+: Launch date and content of "The Morning Show" Season 4

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The fourth season of "The Morning Show" premieres on Apple TV+ on September 17, 2025. The award-winning drama series starring Jennifer Aniston and Reese Witherspoon will premiere with new episodes, major new cast members, and an expanded storyline. The first episode will be released at the worldwide launch, followed by a new episode weekly until the season finale on November 19, 2025.

Apple TV+ stands for exclusive original content that focuses on quality over quantity. Series like "Ted Lasso" and the Oscar-winning film "CODA" have demonstrated that the streaming service is on par with the industry giants. Since its launch in November 2019, Apple TV+ has received over 570 awards and more than 2,600 nominations. "The Morning Show" is one of the service's flagship productions. The drama addresses the changing media world, power structures behind cameras, and the search for truth in the digital age. The series has already won Emmys, Critics Choice Awards, and a SAG Award. Now it returns with ten new episodes.

The plot of the fourth season

The fourth season begins in spring 2024, approximately two years after the events of the third season. Following the merger of the two media companies UBA and NBN, the news team faces new challenges. Topics such as shifts in power, hidden interests, and uncertainty about what can even be considered truth take center stage. In a climate of fabrications, conspiracy theories, and corporate influence, everyday life in the studio is increasingly characterized by mistrust.

Apple TV+ The Morning Show — Image: Apple

Return of the familiar characters

Jennifer Aniston and Reese Witherspoon return as Alex Levy and Bradley Jackson, respectively. Both continue to serve as executive producers on the series. Billy Crudup also returns in the role of Cory Ellison—his performance won an Emmy and a Critics Choice Award in the third season. Other returning cast members include Mark Duplass, Nestor Carbonell, Karen Pittman, Greta Lee, Nicole Beharie, and Jon Hamm.

New faces in the ensemble

The fourth season features several new additions. Among them are Oscar winner Marion Cotillard and Oscar winner Jeremy Irons. Also new are Aaron Pierre, William Jackson Harper, and Boyd Holbrook. These new roles are intended to bring fresh perspectives to the story and further expand the plot.

Production and creative direction

The series is directed and executive produced by Charlotte Stoudt. Mimi Leder continues to direct and executive produce. "The Morning Show" is produced by Media Res. Michael Ellenberg and Lindsey Springer are on the production team, along with Zander Lehmann and Micah Schraft. Reese Witherspoon is a producer with Lauren Neustadter for Hello Sunshine, and Jennifer Aniston is producing with Kristin Hahn for Echo Films.

Previous awards

"The Morning Show" was already an award-winning first season. Billy Crudup won the Emmy Award and the Critics Choice Award for his role. Jennifer Aniston received a SAG Award for her portrayal of Alex Levy. In season 2, the series received further Emmy nominations, including for Reese Witherspoon as Best Actress, Crudup as Best Supporting Actor, and Marcia Gay Harden as Best Guest Actress. Mimi Leder also received multiple nominations for her directing work, including for the season finales of the first and third seasons. The third season was named one of the American Film Institute's Top 10 in 2023.

Availability and cost of Apple TV+

Apple TV+ is available in over 100 countries worldwide and can be streamed on more than a billion devices. These include iPhones, iPads, Apple TVs, Macs, leading-brand smart TVs, streaming devices like Roku and Amazon Fire TV, game consoles like PlayStation and Xbox, and directly in your browser at tv.apple.com. The subscription costs €9.99 per month. New customers receive a seven-day free trial. Anyone who buys a new Apple device can get three months of Apple TV+ free.

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“The Morning Show” remains a flagship

With the fourth season of "The Morning Show," Apple TV+ continues one of its most successful series. The mix of social relevance, timely topics, a strong cast, and high-quality production once again makes the new episodes a highlight in the streaming offering. If you're using Apple TV+ or considering a subscription, September 17 is a great time to do so. (Image: Shutterstock / Ron Adar)