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Apple refuses to sign EU AI pact: consequences for EU users

Milan Jovicic by Milan Jovicic
September 26, 2024 - 7:07 p.m. CEST
in Apple News
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Apple EU

Photo by sasha85ru / Bigstockphoto

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Apple has once again caused a stir by rejecting an AI pact proposed by the EU. The pact, which is supported by many leading technology companies such as Google, Microsoft and OpenAI, is designed to ensure that AI technologies are used responsibly and that companies comply early with the regulations of the EU's upcoming AI law. Apple's decision could have far-reaching consequences for European users hoping for innovative AI features.

According to a report According to Politico, Apple has not signed the EU's proposed AI pact, even though many of the world's largest technology companies, including Google, Microsoft, OpenAI and others, have already agreed to it. This EU initiative aims to speed up implementation of AI regulation measures and encourage voluntary compliance with future regulations. But Apple and Meta have decided not to participate.

The EU AI Pact and its Objectives

The AI Pact initiated by the EU has been signed by a total of 115 different companies. Signatories include Adobe, Amazon, Google, Microsoft, OpenAI, Samsung and Snap. The pact is a voluntary commitment designed to encourage companies to comply with the rules of the EU's AI law, which is still under development, at an early stage. The aim is to ensure that AI technologies are used responsibly and that potential risks for users are minimised. These regulations are to be introduced gradually over the coming years.

Why Apple and Meta didn't sign

Apple has not yet explained in detail why it is rejecting the pact. However, the company has stressed that it is continuing to hold discussions with EU authorities to ensure that European users are not excluded from new AI features. It is believed that, similar to Meta, Apple may have concerns about committing too early to regulations that have not yet been finalized. One possible explanation for Apple's stance could be that the company wants to retain more flexibility. Apple is known for placing a strong focus on privacy and the user experience. The company may fear that being too strict could limit its ability to innovate. Meta has also not signed the pact, even though the two companies are considered competitors in many areas. In this case, however, it appears that Apple and Meta have a similar stance when it comes to how and when they are willing to commit to new regulations.

Impact on European users

For users in the EU, Apple's decision not to sign the pact could mean that some of the planned AI features will be released later or possibly not at all. Apple has said it will continue to engage with EU authorities to ensure European users have access to innovative features of the Apple Intelligence Platform. Nevertheless, refusing to sign the pact could have negative consequences in the long term. The launch of the new Apple Intelligence features is planned for the iPhone 16 in particular. If Apple fails to reach an agreement with EU authorities, this could affect the sales of the device in Europe, especially if key AI features are missing.

Apple's resistance to the EU AI pact: A risky maneuver?

Apple has sent a strong signal with its decision not to sign the EU AI pact. While companies like Google, Microsoft and OpenAI are already committing to the new regulations, Apple seems to be taking its own path. The company is still in dialogue with the EU authorities, but it remains to be seen how the situation develops and what impact this will have on European Apple users. So it remains interesting to see whether Apple can reach an agreement with the EU in the coming months or whether European users may have to do without some features. (Photo by sasha85ru / Bigstockphoto)

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Milan Jovicic

Milan Jovicic

Milan founded Apfelpatient in 2016 and has been responsible for all editorial content since 2018 – news, rumors, how-to guides and product reviews. Here, Apple devices aren't review units kept for two weeks, they're everyday tools: from iPhone to MacBook Pro, MacBook Air and iMac all the way to Apple Vision Pro, at least one device from every product category is in daily use, many of them replaced every year. Every menu path in a guide is checked on the device before it goes live.

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