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Apple Intelligence in Europe: DMA rules block launch

Milan Jovicic by Milan Jovicic
June 21, 2024 - 19:01 CEST
in Apple News
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Apple Intelligence iOS 18

Image: Apple

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Apple has announced that European customers will not be able to access new Apple Intelligence, iPhone Mirroring, and SharePlay Screen Sharing features due to regulatory issues related to the European Union's Digital Markets Act (DMA). This delay affects all users in the EU and raises questions about the impact of EU regulation on technological innovation.

The EU's Digital Markets Act aims to promote competition and prevent monopolistic practices by large technology companies. But instead of opening up the market, these regulations seem to be hindering technological progress. Apple's latest innovations are now being delayed, and European users are the ones who suffer.

The Digital Markets Act (DMA)

The DMA was introduced to ensure fair competition in the digital market. It contains strict rules that force companies like Apple to adapt their business models and technologies. These adjustments are theoretically intended to promote competition, but in practice they lead to significant delays in the introduction of new technologies.

Impact on Apple and its users

Apple has announced that the new features Apple Intelligence, iPhone Mirroring and SharePlay Screen Sharing will not be available on iPhone, iPad and Mac in September as planned due to the DMA. According to a opinion Apple has yet to figure out how to make these features compliant with EU competition rules, according to the Financial Times. These regulatory uncertainties have led to Apple delaying the launch of these features in the EU.

Apple Intelligence and its significance

Apple Intelligence includes significant enhancements that improve both Siri and various apps. These new features promise deeper integration and smarter use of Apple devices. Particularly affected are:

  • Siri: Improved voice control and smarter answers
  • Apps: Extended functionality and better integration

iPhone Mirroring and SharePlay Screen Sharing

  • iPhone Mirroring: Allows you to control an iPhone via a connected Mac, providing seamless integration between the devices.
  • SharePlay Screen Sharing: Allows users to share screen content more effectively, useful for both collaboration and entertainment.

The delay caused by the DMA

The delay in rolling out these features in the EU shows the negative impact of the DMA. Apple has stressed that the regulatory uncertainties caused by the DMA prevent these new features from being rolled out to European users this year. This is a significant limitation and shows how much technological innovation can be hampered by excessive regulation.

Critical Review of EU Regulation

EU regulation, which is supposed to promote competition, has the opposite effect in this case. Instead of enabling innovation, it hinders the introduction of new technologies and puts European users at a disadvantage. These delays raise the question of whether the DMA actually promotes competition or whether it ultimately prevents innovation and progress in the technology field.

Regulatory Hurdles: The Price of Innovation in Europe

The delays in the rollout of Apple Intelligence, iPhone Mirroring and SharePlay Screen Sharing in Europe are a direct result of the strict regulations imposed by the Digital Markets Act. While EU regulation aims to promote fair competition, this case shows that in practice it inhibits technological innovation and puts European users at a disadvantage. Apple faces the challenge of overcoming these regulatory hurdles and still offering its users the best and safest products. The critical examination of EU regulation should lead to such measures being reconsidered to ensure that they promote competition without hindering innovation. Looking for new accessories? Then take a look in our Amazon Storefront Stop by – there you'll find numerous products from leading providers, including those for HomeKit and more! (Image: Apple)

  • Apple Intelligence: Hardware requirements explained in detail
  • EU negotiations on chat control have failed for the time being
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Milan Jovicic

Milan Jovicic

Milan founded Apfelpatient in 2016 and has been responsible for all editorial content since 2018 – news, rumors, how-to guides and product reviews. Here, Apple devices aren't review units kept for two weeks, they're everyday tools: from iPhone to MacBook Pro, MacBook Air and iMac all the way to Apple Vision Pro, at least one device from every product category is in daily use, many of them replaced every year. Every menu path in a guide is checked on the device before it goes live.

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