Apple is apparently working on automating the update process for Macs in retail stores. Just as iPhones are already updated wirelessly in their original packaging, Macs will also receive the latest version of macOS before being sold. Hints of this can be found in the current beta version of macOS 26 Tahoe.
The Apple ecosystem has always been about control, efficiency, and integration. Updates play a central role in this, as outdated software at launch can lead to problems – for example, with activation or compatibility. Apple has long since solved this problem with the iPhone. The devices are updated in the box. Now this method could also be applied to the Mac. The technical foundation and procedure for this are already emerging in the code of the upcoming macOS version.
Notes in the macOS 26 beta code
The macOS 26 beta contains traces of a system designed to update Macs over the air at retail, without requiring them to be unpacked. The approach is very similar to Apple's existing "Presto" system for iPhones. The goal is to update devices with the latest software before they are sold. This would avoid initial startup issues, such as those encountered with the iPhone 15, which shipped with iOS 17.0. Many users had to update directly to 17.0.1 to resolve activation issues.
How the iPhone system works
Apple's Presto system is based on a specially designed device. Internally, it's described as a "Mac mini-powered two-slot toaster." It can wirelessly update multiple iPhones simultaneously while they're still in their original packaging. The system is capable of turning the devices on, installing a software update, and then turning them off again—all without opening the box. Presto is especially useful when new iPhones have already been produced and shipped to stores, but the final version of iOS hasn't been released yet. This allows Apple to ensure all devices are up to date without delaying the sales process.
Technical challenges with the Mac
The situation is somewhat different for the Mac, technically speaking. While iPhones have NFC, which is used to activate the Presto process, this technology is not yet integrated into Macs. If Apple were to introduce a similar system for macOS updates, new approaches would have to be found. It's conceivable that Apple could integrate special NFC hardware exclusively for use in retail stores. Alternatively, Bluetooth could be used. This technology already allows iPhones to be located even when they're turned off. However, for an update system of this kind, Apple would have to ensure that even turned off or boxed Macs can be reliably activated and updated remotely.
Strategic advantages for Apple
The ability to update sealed Macs would give Apple more flexibility in its production process. The hardware could be delivered earlier while the software was still being finalized. This would ease the pressure on tight schedules shortly before a product launch. It would also improve the user experience: a new Mac would boot up with the latest version of macOS right out of the box – without forced updates or technical hurdles. This also makes sense from a support perspective, as many problems caused by outdated software could be avoided. Strategically, the plan fits well with Apple's concept of vertical integration. For years, the company has controlled as many aspects of its products as possible itself – from chip development and software to retail logistics. Update automation for Macs would be the next step in this chain.
Beta code reveals Apple's plans
There hasn't been an official announcement yet. However, the hints in the macOS 26 beta code clearly indicate that Apple is working on such a feature. When and in what form the system will actually be introduced remains open. The final version of macOS 26 is expected in the fall.
Apple plans update system for boxed Macs
Apple is preparing a system that would allow Macs in their original packaging to be wirelessly updated before sale. This would improve the user experience, ease production logistics, and expand Apple's control over the devices' software status. The technology is currently still in development and is based on experience with the Presto system for iPhones. Whether and when Apple will officially introduce the system is still unclear, but the groundwork has already been laid. (Image: Shutterstock / SNAB)
- Will Apple Pencil soon be available as a stylus for all Apple devices?
- IDC: Mac growth at 21%, but US numbers stagnate
