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Apple Car: Nissan denies rumors

Milan Jovicic by Milan Jovicic
February 15, 2021 - 3:31 PM CET
in Apple News
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Apple Car

Image: Nissan COO/CPO Ashwani Gupta

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Apple is expected to partner with another automaker to produce its autonomous car, but Nissan has denied recent rumors surrounding partnership talks.

Since January, we've been surrounded by almost daily rumors surrounding the Apple Car. Topics covered ranges from potential partners, feature set, release date, and more. Recent speculation suggests that Apple has approached Nissan in recent months to discuss a potential partnership for an autonomous car. This is at least what the Financial Times claimed. The report explained that negotiations between the two companies were "brief" and that the talks hadn't reached the upper levels of both companies due to disagreements over the specifics of the Apple Car. Interestingly, Nikkei Asia also reported on a similar story. Nissan's biggest concern was said to be its role. According to insiders, the company fears being relegated to a mere "hardware supplier." The reason for this is that the Apple Car will be fully Apple-branded. After all, Cupertino is supposed to be able to develop both the hardware and software. 

Apple Car: Rumors will stay with us for a long time

But when it comes to manufacturing, the iPhone manufacturer is dependent on external partners in the automotive industry. Be that as it may. At the latest quarterly figures release, Nissan's COO Ashwani Gupta explained that Nissan is open to partnerships - but only - if the other party adapts to Nissan's services and not the other way around. The COO explained also that Nissan has its own customer base to satisfy and that it will not change the way it manufactures cars. In the course of this, Gupta denied reports that Nissan and Apple are already in talks. However, the company is open to a possible collaboration. Despite the many reports surrounding the Apple Car, an introduction before 2027 / 2028 is rather unlikely. Apple analyst Ming-Chi Kuo and Bloomberg have already stated this. Accordingly, the rumor mill will be with us for quite a long time. (Image: Nissan COO/CPO Ashwani Gupta)

  • Volkswagen is “not afraid” of the Apple Car
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Milan Jovicic

Milan Jovicic

Milan founded Apfelpatient in 2016 and has been responsible for all editorial content since 2018 – news, rumors, how-to guides and product reviews. Here, Apple devices aren't review units kept for two weeks, they're everyday tools: from iPhone to MacBook Pro, MacBook Air and iMac all the way to Apple Vision Pro, at least one device from every product category is in daily use, many of them replaced every year. Every menu path in a guide is checked on the device before it goes live.

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