There are numerous rumors that Apple is working on a self-driving car. Internally known by the codename "Project Titan," the project is said to have started in 2014/2015. Now the Volkswagen CEO has commented on the topic.
Speculation surrounding the Apple Car reached a new high in January. While some believe that the Apple Car threatens the automotive market, others are quite relaxed about the whole thing. Reuters As reported recently, Volkswagen Group CEO Herbert Diess stated that he is "not afraid" of an Apple Car and that Apple will not be able to revolutionize the $2 trillion automotive industry overnight. In typical Apple fashion, Cupertino has not yet confirmed that it is working on a self-driving car. But Diess believes the rumors and reports are true. Apple has expertise in battery technology, software, and design and could easily apply all of its skills in these areas to a car, according to the VW boss.
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Similar statements can be traced back to 2006, a year before the launch of the iPhone, when the CEO of Palm, then one of the leading smartphone manufacturers, declared that Apple "wouldn't just get it done," referring to smartphones. However, in the following years, the iPhone would take over the market, eventually leading to $65 billion in sales in a single quarter. Volkswagen, based in Germany, is one of the largest automakers in Europe and worldwide, giving it significant dominance in the industry.
When will the Apple Car be introduced?
Diess stated that he is not concerned that Apple's market entry could disrupt Volkswagen's dominance. He said that despite Apple's expertise in all the technologies required for a car, his company is "not afraid" and that Apple "will not be able" to disrupt the market overnight. Several sources have given different timelines for the Apple Car's market launch. However, the majority believe the Apple Car could appear in 2027/2028. However, there are statements that suggest 2024 is also conceivable. Therefore, the rumor mill is likely to be with us for a very long time. (Photo by PavelVinnik / Bigstockphoto)
